Elemental Presents Media Multiplied Vision at IBC

Submitted by Whitney on September 1, 2010 - 19:29

Just over a week from now, Elemental will descend on the International Broadcasting Convention (IBC), one of the broadcast industry’s key events. Held in Amsterdam from September 10-14, thousands of companies, media and broadcast professionals from all over the world attend the convention.  They come to see new technologies and discuss and debate industry trends at the show.

This year at IBC, it may seem as though Elemental is everywhere at once:

  • Elemental will exhibit 2D and 3D video processing solutions in its booth (hall 13, stand 13.C25).
  • At PNY/NVIDIA’s stand (7.J38), Elemental™ Live plays a key role in the Quadro Digital Video Pipeline, an end-to-end 3D solution for GPU-accelerated acquisition, processing and delivery of broadcast video.
  • At HP’s stand (3.C10), Elemental Live will accept HD/SDI input directly from a live camera and encode multiple live streams with Dynamic Streaming for Flash and Apple HTTP Adaptive for the iPad and iPhone.

Visitors to all three Elemental locations at IBC are eligible to win an Apple iPad. In addition, visitors are sure to get a sense of the excitement about the future of video, including 3D video, mobile video and video on tablet devices – all representing the core Elemental vision of “Media Multiplied.”

Media MultipliedWithout a doubt, mobile video will be the subject of many conversations on the show floor. Consumers are beginning to demand more mobile content and new mobile devices are supporting higher quality video. Jupiter Research predicts that by the end of 2013, the global user base for mobile broadcast TV service is likely to exceed 330 million. YouTube has already crossed the 100 million mark for mobile video plays per day. This is nearly equivalent to total web video volume in 2006.

What is driving this adoption, and what do companies need to do to be ready for mobile video and TV content? From operators to content owners, various stakeholders have an interest in the process:

  • Mobile video providers need to adopt advanced streaming techniques like adaptive bit rate protocols in order to provide the video quality that consumers expect.
  • Operators need to increase network and bandwidth capacity to accommodate HD streaming video to mobile devices over wireless networks.
  • Content owners need to migrate content libraries to formats compatible with mobile devices and wireless networks.

With mobile video’s potential to reach viewers anywhere and at any time, the stakes are high. Broadcasters and content owners that do not prepare to respond to this opportunity will be left in the dust as eyeballs move to mobile video, including broadcast TV content.

We fully expect some fascinating discussions on this topic at IBC.

If you're not attending IBC this year, you can still follow us on twitter (@elementaltech) for a live feed of updates from the show or subscribe to our blog for Elemental's perspective and news.