All the Web You Want

Submitted by Lisa on March 1, 2011 - 10:25

CableLabs_Callahan

Here at the CableLabs Winter Conference in Atlanta, GA, cable companies are all about bringing television content to the web. With the battle for viewer loyalty heating up, cable companies are looking for innovative solutions to bring TV programming to PC platforms, tablets and up-and-coming mobile devices. Everyone has an application for the iPad, whether it's straight-up video delivery, a program guide or an advanced remote control. Android devices are not far behind. Delivering on the promise of TV Everywhere will give cable companies a leg up in the quest for viewer retention, but at what cost?

Formatting video for multiscreen viewing radically increases the production workload – with compute-intensive video conversion presenting the primary bottleneck.  Rather than add encoding resources ad infinitum, service providers need solutions that will keep costs down and efficiency up in an overtaxed video ecosystem.

The solutions Elemental brings to the CableLabs conference this week are ideally suited for large-scale deployments where the need for high performance, low cost video processing and conversion is growing exponentially. Proven to meet the needs of the most demanding content programmers, video processing systems from Elemental address the competitive challenges cable companies face in a multiscreen world.

If you’re in Atlanta this week for the show, be sure to look us up. To learn more about Elemental’s solutions for service providers, get in touch.