Case Study: MTV Wants its Multiscreen Video

Submitted by MattF on January 28, 2013 - 01:00

Taylor Swift at the MTV Video Music Awards

MTV has pioneered new online technology since video killed the radio star. With a young, internet savvy audience craving video everywhere, MTV needed a high-performance, flexible video solution that could push its vast amount of network content to online outlets like MTV.com. After receiving recommendations from industry colleagues, MTV deployed Elemental® Live to format content destined for online delivery. MTV now uses Elemental Live to encode high-profile, public facing live events. In this case study, we look at the reasons MTV picked Elemental Live including: 

  • superior picture quality
  • high density video encoding
  • flexibility for on-site production and rack-mounted operations

Behind the music, Elemental Live delivers the diverse video content of the network ranging from one-on-one interviews to large tent-pole events like the MTV Video Music Awards. With Elemental Live powering the streaming for its popular shows and large-scale events, MTV gives its viewers every opportunity to tune in on the connected device of their choice. Due to the encoder’s sheer density, publishing a higher number of adaptive bit rate streams makes video delivery to end users that much smoother. The advantages available to MTV with Elemental Live have sent older encoding equipment into semi-retirement. Now, Elemental gear ensures that MTV’s multiscreen video offerings best complement the network’s coverage on its standard broadcast channel. Read the MTV case study here.