Marketing, Business Ringer Joins Elemental

Submitted by admin on June 9, 2010 - 13:57

Keith Wymbs, VP of MarketingToday, we're excited to announce a recent addition to our executive team: video, IPTV and telecommunications veteran, Keith Wymbs. As Vice President of Marketing, Wymbs leads the development and implementation of Elemental’s worldwide marketing strategy, including expansion of our enterprise product line. With extensive marketing, product management and overall business experience in the video space, Keith has worked at every stage of a company's lifespan. How'd Elemental get so lucky? Keith can tell it best himself:

"I’m joining Elemental almost two years to the day after waving a temporary goodbye to the video industry. It was a thrill ride to see the transition to HD, the rapid adoption of DVRs, the fits and starts of internet video, and the telecom industry’s strategic move from bits and bytes to experience and entertainment with the adoption of IPTV. And now I’m back to participate in the real-time streaming revolution of online video. So, what’s the story?

After 15 years immersed in the video world, it was time to conquer new challenges. I took time to follow my passions, run my own company, and focus on family after too many years in tech hyperdrive.  I was satisfied, happy, even reflective.  But, in many ways I felt underutilized in this work.  Watching from the sidelines and seeing the innovations in video delivery and the explosion of content and devices and formats – 2 billion videos delivered daily by YouTube, billions in revenues for content owners – made me wonder.  Shouldn’t I be playing a part in this next wave?

Elemental helped me answer that question.  The people, the management, the board, and the technology portfolio are all great.  But what really stimulates me is that Elemental is positioned at the intersection of what is driving online innovation today.  Video is exploding in all dimensions.  It’s becoming an extension of peoples’ connected lives and the bloodlines for corporate brands.  Oh, and it’s entertaining too.  Clearly, it’s become indispensible to the way we live.

Elemental is helping drive this content revolution and I’m grateful to be associated with such an innovative company."

 

Be sure to follow us @elementaltech to keep up with Keith and Elemental.