It's been awhile since I posted (I'm clearly the worst blogger around, very embarrassing considering that Portland is a leader in social media!), but Elemental has made huge strides in the past few months that I'm excited to share.

• The biggest news is that our Elemental Server product has moved into the beta phase with several online video platform and broadcast customers. Elemental Server is a game-changing product for enterprise customers that have to deal with large volumes of video. In the past, these customers had to create just a few renditions of their content; today, they have to figure out how to get video formatted for the myriad of playback devices and distribution systems that consumers demand. Elemental's GPU-powered Server product dramatically reduces the cost and complexity of creating all these streams.

• We've shipped Elemental Accelerator v2.0. This upgrades our initial architecture from being a raw frame based encoder to adding GPU acceleration to decoding and many image processing functions as well. Those of you editing AVCHD footage, for example, will see significant performance gains.
• We've shipped our first Mac version of the Accelerator product, so now all the creative folks using Premiere on Apple Mac Pros can take advantage of our GPU acceleration. There are a few creative people using Macs instead of Windows, right?
• We've made the first executive hire beyond the founding team. Our new VP of Marketing, Andy Beach, joins us and we are thrilled to have him on board! You can bet that one of his tasks will be keeping the the blog updated more often ...

The team has been cranking and there is a lot of cool stuff coming down the hatch in the next few months. 

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