Video Processing Perspectives

While we have become desensitized to frequent change and rapid innovation in technology, one 40-year-old trend we’ve also grown accustomed to -- some might say taken for granted -- is hitting a wall: ever-increasing CPU clock rates. To get around this, hardware companies like Intel, AMD, and NVIDIA are putting more cores on every chip -- but to take advantage of all these cores, the industry must solve significant parallel programming problems. Elemental’s solution to this challenge has been to hire engineers who fundamentally understand the underlying parallel hardware architectures of the chips they are programming.

This is a trend we expect to permeate the software industry over the next few decades; read more in Elemental's guest post today on Fortune's Brainstorm Blog.

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