Shhhh! Elemental Manages the Noise at CES 2012

Submitted by Eli on January 9, 2012 - 16:22

The Consumer Electronics Show (CES) in Las Vegas is one of the busiest and loudest technology trade shows of the year. This year, Elemental is pleased to reign in the noise with a demonstration of its new audio management technology with partner SRS Labs at the Trump International Hotel. 

TV Noise

Almost everyone has experienced obnoxiously loud commercials while watching television. The local car dealership may air an advertisement that is ten times louder than the television program it interrupts. Abrupt changes in broadcast audio levels and the extremely unpleasant viewing experience this creates became such an issue in the U.S. that legislators stepped in to enact the Commercial Advertisement Loudness Mitigation (CALM) Act. The legislation mandates that networks and broadcasters deploy technology and equipment to ensure delivery of a consistent audio volume across programming and commercials to consumers. With comparable initiatives being put into place internationally, many of Elemental’s customers will be impacted worldwide. 

Live Streaming the Ig Nobel Prize Webcast

Submitted by Lisa on September 28, 2011 - 13:58

Ig Nobel Program BillElemental is excited to find itself among the friends of the Ig Nobel Prize ceremony this year. For those not familiar with the annual Ig Nobel event, this is not your run of the mill awards ceremony.

The Ig Nobel prizes recognize scientific achievements that make people both laugh and think. According to the highly entertaining program bill, "The Igs are intended to spur public curiosity and interest in science and other fields of endeavor." In addition to the awarding of ten prizes for improbable scientific achievement that give one a moment of pause, the evening features Nobel Laureates, flying paper airplanes and a mini-opera in five acts.

The ceremony is put on by the Annals of Improbable Research, an organization dedicated to humorous dissemination of scientific discovery led by AIRhead in Chief @MarcAbrahams, and will be held at the Sanders Theatre at Harvard University on Thursday, September 29, 2011. Live streaming coverage begins at 7:30pm ET. Discussion on Twitter is already well underway.

Elemental’s Growth Recognized by the Oregon Entrepreneurial Community

Submitted by Lisa on September 22, 2011 - 16:18

Elemental was proud and humbled to bring home two Tom Holce Entrepreneurship Awards from the OEN award ceremony held last night at the Portland Hilton. We were honored first as the winner in the Working Capital Stage Company category and again when Elemental’s CEO, Sam Blackman, was recognized in the Individual Achievement category for his leadership in guiding the remarkable growth and success of the company he co-founded five years ago. 

Sam Blackman

In Sam's words, “we are proud of the growth our company has achieved over the past year and of the positive contribution we’ve made to our state’s economic development. At the same time, we believe our progress thus far is just the foundation and the real work of building a great firm is just beginning. We are more excited than ever by the opportunities we anticipate in the coming months and years, and it’s an honor to garner such strong support from the Oregon entrepreneurial community.”   

X marks the spot for Elemental, thePlatform and Comcast

Submitted by Whitney on July 24, 2011 - 21:51

Just how fast are Elemental solutions? They’re Xtremely fast! And today we’re pleased to let the world know that Comcast thinks so too. Comcast has tapped Elemental to create the video available to its subscribers on XfinityTV.com and to power its Xfinity TV app for Apple devices.

Comcast Xfinity iPad App

The Comcast deployment, completed in conjunction with our content management partner, thePlatform, validates our vision for perfecting the media experience in a media multiplied world. Elemental customers include not only the most prestigious content programmers on the planet, but the largest service providers as well. And with Comcast, which owns an enormous number of media properties, we get both.

Why? Well, the bottom line is that Elemental has video processing solutions for adaptive bit rate streaming that scale in large deployments better than any other products on the market. When a company like Comcast needs to make the transition from the one-to-one world of the past (TVs) to the one-to-many universe of the future (every device) where total ubiquity is the bar, there is no substitute for a video processing solution that can support your business by driving more revenues and reducing overall costs. Simply put, Elemental provides high-quality, high-value content in less than 50% of the footprint and at less than 50% of the cost of our competitors.

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