Remembering Steve Jobs: Two Degrees of Separation and Inspiration

Submitted by Sam on October 10, 2011 - 09:11

Although he passed far too early, Steve Jobs’ impact on human endeavor cannot be overstated. Much has been written about how the products he helped create at Apple changed the way people interact with technology, and how his attention to aesthetic beauty and intrinsic usability created machines with which we formed intense personal connections. The confluence of art, technology and design that Jobs brought to his work is something that many entrepreneurs aspire to – but only he was able to master.Apple III

I’m proud to consider myself an entrepreneur as well, albeit a far less successful one (aren’t we all?). Looking back, my path is due in no small part to Mr. Jobs’ influence, although I never had the good fortune to meet the man himself. I was born in Southeast Portland in 1976, the same year Jobs and Wozniak established Apple. A sweet family lived next door to me then: Barb and Jack Dudman and their son, Joe. Jack was a much-loved math professor and later Dean of Students at nearby Reed College. I spent much of my free time as a child at the Dudmans; first and foremost because they were great friends and secondly because they had wondrous computers: an Apple II, an Apple III, and then, in 1984, the first Macintosh. At my house, the most advanced technology was a 12” color TV.

Elemental Goes for a Wheelie

Submitted by alisa on September 19, 2011 - 12:12

Elemental fosters a culture where environmental care and community involvement are core values. Not only do we recycle, compost, host company volunteer opportunities and supply employees with bike parking, transit passes and zipcar memberships, we take it a step further and incorporate sustainable best practices into our product offerings as well. It’s no wonder Elemental is being recognized for its efforts with none other than … a Wheelie?

Yes, a wheelie, but not that kind. This wheelie is of a whole different caliber. We’re talking about a Wheelie Award at the Bus Project’s upcoming red carpet event!

The Bus Project is a 10-year old local organization dedicated to supporting grass-roots democracy and other related good causes, right here in the state of Oregon. As the name suggests, the project maintains an actual bus used for trips to drive nonpartisan volunteer canvasses throughout the region.

Every two years, The Bus Project hosts the Wheelies, a benefit and awards show that celebrates the individuals, organizations and businesses of Oregon. Wheelies awards are given to those that do right for the greater good of Oregon. This year, the Wheelies will be held on October 10 at the Gerding Theater in the Portland Armory.

IBC 2011 - It's a Wrap

Submitted by Lisa on September 13, 2011 - 09:18

IBC logoWe’re winding down at IBC today. What a show! The multi-screen experience was the pervasive theme at the RAI this year. And Elemental’s booth was abuzz with excitement. Only a few short months since our initial launch in the EMEA region, the Elemental team is humbled by the attention we received at this year’s event.

What became clear to us throughout the show was the passion our customers have for their business and how Elemental’s solutions and support are a key ingredient in their successful evolution to multi-screen video delivery. Customers and prospects alike stopped by to discuss the opportunities they see in new media and the challenges they know Elemental is best positioned to help them address.  

But, most of all, we saw customers grateful to put a name to a face, thank us for our tireless support of their high profile projects, and give us further encouragement as we continue to put them at the center of all we do. The two-way, unfiltered, and passionate feedback experienced at IBC serves as a great motivator for us. So here’s to continued success: to our partners, to our customers, and to all things multi-screen.

Gearing up for IBC 2011 @elementaltech

Submitted by Lisa on September 2, 2011 - 09:05

IBC is quickly approaching and Elemental is preparing to exhibit and present at this key industry event, held each September in Amsterdam. We are bringing our complete product lineup to this year’s show to demonstrate the industry’s foremost adaptive bit rate multi-screen video delivery.

On the show floor, Elemental will provide an exclusive look at features and applications geared toward content programmers, solution providers and broadcasters. Demonstration highlights include live video streaming with ad insertion and programmable image overlay. We’re particularly excited to show attendees dynamically changing graphics in a live output stream – and integrating Twitter to do it!

Visitors to Elemental’s stand at IBC can live tweet using a variety of hashtags (#IBC11, #multiscreen, #elemental) and see Elemental Live burn that image into its output stream within mere seconds! Come see your live tweets at Elemental’s stand in a terrific demonstration of image overlay that can be used in real-world applications for video branding, tracking and spoiling.

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