Elemental <3 Innovation

Submitted by Jeremy on February 14, 2013 - 09:40

Happy Valentine's DayThis Valentine's Day, Elemental declares its latest loves with the pairing of two independent announcements that are receiving a lot of jealous stares in the market. They discuss the marriage of the two most significant technology migrations we’ve undertaken in the past two years. And while this news doesn’t necessarily come wrapped in a bow, we’re seeing that the market loves innovation as much as we do.

The first is a heartfelt release supported by Comcast and NVIDIA, which announces our architecture migration to the latest NVIDIA Tesla GPU accelerators based on the Kepler architecture. NVIDIA’s next generation processors give Elemental Live and Elemental Server double the performance of previous generation solutions.

The second spreads the love a bit more with the disclosure of our 2.0 software release. This release advances us to a full-fledged unified platform for multiscreen video. This is a major release with a host of features that lets customers across market segments more widely deploy and monetize multiscreen video services. 

The binding tie between both of these announcements is that unlike most technology innovation press releases, they don’t necessarily predict the future. Instead they tell the story of what we’ve already accomplished in the market with these advances. Dozens of media brands have deployed our new platforms in production environments and more than 100 customers have taken the leap and upgraded to software release 2.0. 

We’d say more, but we don’t necessarily like to kiss and tell.

But others do, so we’ll let them put a ring on it.

NVIDIA Blog: NVIDIA and Elemental Help Bring Video Content to Millions of TVs, PCs and Mobile Devices

CED Magazine: Comcast using upgraded Elemental tech for VOD

Fierce Cable: Comcast doubles TV Everywhere processing with Elemental deal

Multichannel News: Elemental Claims to Double Up Encoding Power

Elemental Streams the Olympic Games with Broadcasters Worldwide

Submitted by Lisa on July 16, 2012 - 00:00

Today Elemental proudly announced it is serving up Olympic streams for some of the most recognizable names in broadcast and media entertainment. The BBC in the UK, Terra in Latin America, Canada's Olympic Broadcast Media Consortium and Eurosport are among the broadcasters using Elemental gear to create and distribute video of the 2012 Summer Games. A record number of viewers around the globe will experience the first truly digital Olympics by accessing live and VOD content on PCs, laptops, tablets, mobile phones and other smart devices.

Elemental Olympics Coverage MapThe BBC plans to stream 2,500 hours of the Olympic Games using Elemental® Live and to provide its audience with up to 24 alternative live HD streams from which to choose. The BBC will also use Elemental Live to encode and archive events that can be easily transitioned into video on-demand (VOD) assets for streaming catch-up TV to viewers in the UK. Similarly, Eurosport and Terra plan full spectrum coverage of the 17-day event. CTV in Canada plans to distribute up to 15 streams of live coverage daily and to supply ample on-demand and highlight packages on a variety of connected platforms. Transnational streams, as well as video destined for audiences in the US and in Japan, will also run through Elemental gear.

Elemental partner NVIDIA points out that when all is said and done, Elemental expects up to a billion viewers of its streaming content during the Games. In addition to thousands of hours of live coverage, Elemental will encode and archive video for on-demand highlights and other assets for time-shifted viewing. "These numbers spell complexity. They involve a wide variety of use cases, video codecs, resolutions, screen sizes, and other specifications. As the engines powering Elemental’s streaming service, NVIDIA GPUs will help transform that complexity into a great viewing experience," writes Michael Steele, who manages strategic alliances at NVIDIA.

The responsibility for the multiscreen delivery of an event like the Olympics is not the work of a single company, a single broadcaster or a single technology. But it can be argued that Elemental is behind more of the streams, to more of the people, and more target devices than any other encoding supplier. To learn more about the different ways broadcasters are planning to stream Olympic content, as well as Elemental's role in bringing the Olympics to a screen near you, check out the project brief available on the Elemental website.

Elemental Delivers a Knockout on Sandy Bridge

Submitted by Whitney on January 5, 2011 - 01:46

Today Elemental takes a significant step forward with the announcement of its support for the Intel® Sandy Bridge platform. By extending its architecture to perform high-speed video conversion on the 2nd Generation Intel Core™ processor family, Elemental demonstrates a breakthrough in high-speed video transcoding using general purpose parallel hardware.

Sandy Bridge processors feature a video-optimized integrated graphics architecture. A next-generation media engine and high-performance video pipeline provide access to a massively parallel graphics processor for compute-intensive video processing tasks. Elemental's software makes use of the high-performance graphics processing power available with Sandy Bridge to set unprecedented video transcoding benchmarks compared to traditional CPU-only transcoding solutions.

Cloudy with a Chance of Transcodes

Submitted by Keith on November 15, 2010 - 17:04

Today, Amazon Web Services (AWS) announced its new GPU cloud-hosted solution called Amazon Cluster GPU Instances. Elemental is proud to partner with AWS to provide the world’s first GPU-accelerated cloud transcoding services running on Amazon’s EC2 GPU Clusters. Tomorrow, Elemental will officially announce our Elemental Accelerated Cloud Transcoding family of services – Elemental ACT™ for short.

Elemental ACT is our first foray into cloud-based transcoding. With these services, Elemental will augment our existing solutions to provide media conversion options across a broad continuum that meet the varied needs of our customers. With a full complement of offerings from the pay-as-you-grow cloud “utility” service to the unique hybrid models that help meet elastic demand for high-quality transcoding, Elemental will continue to set the benchmark in high performance transcoding for our customers. And with our efficient use of Amazon Machine Instances, we will be able to provide significant cost savings to customers as well.

Elemental ACT Cloud Transcoding Workflow

Whether it’s in the cloud or the data center, we’re eager to find new ways to optimize the use of graphics processing units wherever they reside. We are excited to extend our existing track record of video innovation around high performance computing using Amazon Web Services.

Note that since this entry was posted, Elemental ACT has been rebranded as Elemental™ Cloud

Syndicate content