Live From South Africa: Kicking and Streaming

World Cup 2006:  - "Did you see that goal by Brazil?"
                             - "No, I wish.  I'm at work.  I'm tracking the play-by-play online, though.  Was it a good shot?"
World Cup 2010:  - "Did you see that goal by Brazil?"
                             - "Yes, which one do you mean? I saw both! That first one by Maicon was so amazing that I had to rewind my stream to see it again.  I thought for sure the goalie deflected it, but in slow motion you could see that he just bent it right in. Well I need to go file this report!"

 

In the technology world, four years is an eternity.  So, those of us woking on streaming technology not only understand its evolution in the last four years, but can truly appreciate how the presence of video everywhere has revolutionized coverage of the 2010 World Cup.

World Cup ESPN3 Screenshot

CEO Presents Elemental Live at Streaming Media East

At Streaming Media East last month, Larry Kless of Larry Kless’ Weblog and OnlineVideoPublishing.com interviewed our CEO, Sam Blackman, capturing a video demonstration of Elemental’s recently launched live streaming application, Elemental Live. Larry is a long-time video enthusiast and 20-year veteran of the enterprise video space. In a recent post showcasing Elemental Live, Larry said, “[Elemental Technologies] has pioneered the use of GPUs (graphics processing units) and other massively parallel chips for video processing capable of handling multiple simultaneous tasks with much higher performance than CPU (central processing unit)-based transcoding.”

Elemental's Back On The Road: Streaming Media East

Elemental is preparing to pack up and head to the Big Apple for the thirteenth annual Streaming Media East technology conference, taking place May 11-12.  We look forward to seeing the East Coast broadcasters and production houses, especially those we missed in Las Vegas at the NAB show.

We’re excited to exhibit for the first time at Streaming Media East, especially since it’s such an intimate event compared to NAB and IBC. From the great turnout at Streaming Media West last fall, we expect to see a similar array of content owners, viral video creators, enterprise customers and broadcast professionals. While we might not be able to make it off the show floor for all the interesting sessions, we’re eager to hear about the latest online video technology and emerging business models designed to better monetize content.

At Streaming Media East, Elemental will demonstrate its enterprise-class, GPU-accelerated product line in booth 319, featuring:

Announcing Elemental Accelerator 2.2 for Mac

Apple logoToday, Elemental announced the release of Elemental Accelerator 2.2 for Mac, a major update to its GPU-accelerated video processing plug-in for Adobe® Premiere® Pro CS4. With release 2.2, Elemental Accelerator provides CS4 users on the Mac significantly faster transcode speeds through support for GPU-accelerated H.264 and MPEG-2 video decoding, processing and encoding. This release offers the same easy integration with Adobe Premiere® Pro® CS4 as Elemental Accelerator for Windows, while offering 2X-4X performance improvements and time savings over CPU-only encoding solutions.

What's new?

New features available in this release include:

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