Elemental Delivers a Knockout on Sandy Bridge

Today Elemental takes a significant step forward with the announcement of its support for the Intel® Sandy Bridge platform. By extending its architecture to perform high-speed video conversion on the 2nd Generation Intel Core™ processor family, Elemental demonstrates a breakthrough in high-speed video transcoding using general purpose parallel hardware.

Sandy Bridge processors feature a video-optimized integrated graphics architecture. A next-generation media engine and high-performance video pipeline provide access to a massively parallel graphics processor for compute-intensive video processing tasks. Elemental's software makes use of the high-performance graphics processing power available with Sandy Bridge to set unprecedented video transcoding benchmarks compared to traditional CPU-only transcoding solutions.

Cloudy with a Chance of Transcodes

Today, Amazon Web Services (AWS) announced its new GPU cloud-hosted solution called Amazon Cluster GPU Instances. Elemental is proud to partner with AWS to provide the world’s first GPU-accelerated cloud transcoding services running on Amazon’s EC2 GPU Clusters. Tomorrow, Elemental will officially announce our Elemental Accelerated Cloud Transcoding family of services – Elemental ACT™ for short.

Elemental ACT is our first foray into cloud-based transcoding. With these services, Elemental will augment our existing solutions to provide media conversion options across a broad continuum that meet the varied needs of our customers. With a full complement of offerings from the pay-as-you-grow cloud “utility” service to the unique hybrid models that help meet elastic demand for high-quality transcoding, Elemental will continue to set the benchmark in high performance transcoding for our customers. And with our efficient use of Amazon Machine Instances, we will be able to provide significant cost savings to customers as well.

Elemental ACT Cloud Transcoding Workflow

Whether it’s in the cloud or the data center, we’re eager to find new ways to optimize the use of graphics processing units wherever they reside. We are excited to extend our existing track record of video innovation around high performance computing using Amazon Web Services.

Note that since this entry was posted, Elemental ACT has been rebranded as Elemental™ Cloud

Choose Elemental as the Best Hardware Encoding Solution by Oct. 8

video platformvideo managementvideo solutionsvideo player

Great news! Elemental’s video compression products are in the running for a 2010 Streaming Media Readers’ Choice Award in the Hardware Encoder (HD) category. Have you had a great experience using solutions from Elemental or heard good things from a colleague? Don’t miss the chance to express your support! Every voter is automatically entered to win an Apple iPad courtesy of Streaming Media.

Casting your vote is quick and easy, just click here. After making selections in other categories, be sure to scroll down to the Hardware Encoder (HD) category to vote for an Elemental system.

Voting is open until next Friday (Oct. 8). Streaming Media plans to announce the top three contestants for each category on Oct. 18 and to announce the winners at the 2010 Streaming Media West Exhibition in Los Angeles, Calif., on Nov. 2. Elemental will exhibit at the show in booth 28.

Live From South Africa: Kicking and Streaming

World Cup 2006:  - "Did you see that goal by Brazil?"
                             - "No, I wish.  I'm at work.  I'm tracking the play-by-play online, though.  Was it a good shot?"
World Cup 2010:  - "Did you see that goal by Brazil?"
                             - "Yes, which one do you mean? I saw both! That first one by Maicon was so amazing that I had to rewind my stream to see it again.  I thought for sure the goalie deflected it, but in slow motion you could see that he just bent it right in. Well I need to go file this report!"

 

In the technology world, four years is an eternity.  So, those of us woking on streaming technology not only understand its evolution in the last four years, but can truly appreciate how the presence of video everywhere has revolutionized coverage of the 2010 World Cup.

World Cup ESPN3 Screenshot

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