Elemental Presents Media Multiplied Vision at IBC

Submitted by Whitney on September 1, 2010 - 20:29

Just over a week from now, Elemental will descend on the International Broadcasting Convention (IBC), one of the broadcast industry’s key events. Held in Amsterdam from September 10-14, thousands of companies, media and broadcast professionals from all over the world attend the convention.  They come to see new technologies and discuss and debate industry trends at the show.

This year at IBC, it may seem as though Elemental is everywhere at once:

  • Elemental will exhibit 2D and 3D video processing solutions in its booth (hall 13, stand 13.C25).
  • At PNY/NVIDIA’s stand (7.J38), Elemental™ Live plays a key role in the Quadro Digital Video Pipeline, an end-to-end 3D solution for GPU-accelerated acquisition, processing and delivery of broadcast video.
  • At HP’s stand (3.C10), Elemental Live will accept HD/SDI input directly from a live camera and encode multiple live streams with Dynamic Streaming for Flash and Apple HTTP Adaptive for the iPad and iPhone.

Visitors to all three Elemental locations at IBC are eligible to win an Apple iPad. In addition, visitors are sure to get a sense of the excitement about the future of video, including 3D video, mobile video and video on tablet devices – all representing the core Elemental vision of “Media Multiplied.”

Elemental Perspective: NAB a Success for All

Submitted by Whitney on April 23, 2010 - 10:56

This year’s highly anticipated NAB show started strong with a state of the industry address from Gordon Smith, the newly appointed president and CEO of NAB (and one of our own as former Oregon state Senator).  From what we heard and experienced on the show floor, the event was a huge success, showcasing innovative technologies from industry leaders and illuminating the bright future of broadcasting in new media. 

According to NAB, more than 85,000 audio, video and film content professionals attended the show. Consistent with last year, the show attracted an exceptional crowd of influential decision makers from top corporations representing 157 countries.

3D was the main buzz throughout the huge convention center, with Dolby, Panasonic, NVIDIA and many others demonstrating the latest in cutting-edge 3D technologies for video editing, display and production. The big question still remains: How quickly will mainstream consumers adopt and thus demand the 3D experience? While demonstrationg in the editing pavilion at the Panasonic booth, we overheard a lot of talk about 3D camera capture and displays. Panasonic is confident that 3D stands for "dollars, dollars, dollars" in the very near term.

In total, there were five technology demonstrations of Elemental products in three locations on the show floor, including with Hewlett-Packard, where Elemental Server was spotlighted in the “New Media” section of HP’s booth.

Crowds at NAB

Elemental Perspective: What's in Store at NAB 2010?

Submitted by Whitney on March 31, 2010 - 16:33

Elemental's NAB 2010 BoothAnticipation is building as we plan to once again descend on the temporary epicenter for technology innovation: Las Vegas. The forecast for the week of April 12-15 is looking hot, both for the weather and the exciting technology exhibitions we’ll see at the show, including several demonstrations in Elemental’s booth, SL4529, in the Display Systems area of the Lower South Hall.

Elemental is bringing several new video processing and encoding technologies to NAB (the National Association of Broadcasters annual trade show) this year. Elemental staff will be on hand to demonstrate Elemental Server failover and redundancy in a clustered environment as well as video streaming to multiple screens simultaneously from a single system. Elemental will also unveil a new enterprise-class video processing system targeted at new media, which represents a breakthrough in video content creation and delivery that shouldn’t be missed.

Just like last year, Elemental’s presence will be spread throughout the NAB show floor with additional demos in partner booths, including:

  • Panasonic (C3712): In the Panasonic booth, we’ll be in the editing pavilion demonstrating Elemental Accelerator as part of the Adobe Premiere Pro workflow, encoding AVCHD video content using GPU acceleration. 
  • HP (SL5220): in the HP booth, we’ll show a single Elemental Server in a 4RU HP chassis integrated into a larger content creation workflow.

We’re excited to speak to attendees and learn how predictions around next-generation (and heavily hyped) technologies like 3D and HTML 5, stack up against companies’ actual workflow integration plans. As Glen Dickson at Broadcasting & Cable put it, “top engineers from station groups are looking for technology that matches the new economic realities of the broadcast business.”

Elemental Accelerator v2.0 now available on HP workstations!

Submitted by Lisa on July 29, 2009 - 12:08

Elemental, HP and Nvidia are pleased to announce Elemental Accelerator v2.0 is now available on HP Z Series and xw Workstation platforms. HP is offering Elemental Accelerator bundled with Nvidia Quadro FX 1800, 3800, 4800 and 5800 add-in cards for radically faster video encoding using Adobe Premiere Pro CS4. The availability of Elemental Accelerator on an expanded platform and add-in card lineup will allow more creative professionals than ever before to realize the benefits of GPU-accelerated video conversion. To learn more about pricing and availability, visit the Adobe page on the HP website.

For HP customers who are currently using RapiHD, a free update to Elemental Accelerator v2.0 is available from the Elemental website. To access the update, open Premiere Pro, navigate to the Export Settings dialog box, select the More Info tab, and press the Check for updates button. This will automatically direct you to the update package.

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