Elemental 2010: Top 5 Greatest Hits

Submitted by Lisa on December 23, 2010 - 12:46

We’ve had many significant developments at Elemental in this transformative year including numerous customer wins, a Series B funding round and strong additions to our executive team. But what achievements truly stand out as highlights in 2010?

Elemental History of Innovation

Q: How was live encoding revolutionized in 2010?

A: Elemental launched its GPU-accelerated Elemental Live encoder at NAB 2010 and promptly took home a Mario Award from TV Technology Magazine. The Mario recognizes significant technical breakthroughs predicted to profoundly impact the future of audio and video technology. Just seven months later, Elemental Live is widely deployed in content production workflows to create multi-formatted video.

Q: How did Elemental up the ante for live streaming 3D? 

A: Elemental partnered with Microsoft and NVIDIA at IBC 2010 to achieve the first live Smooth Streaming 3D broadcast in full HD. The demonstration featured a real-world 3D workflow in which Elemental Live performed the heavy-duty encoding required to stream live 3D adaptive bit rate video at up to 1080p over the Internet to the Elemental and Microsoft booths on the trade show floor.

Streaming Live from London in Flawless HD

Submitted by Lisa on November 4, 2010 - 04:33

A team of leading-edge content providers and video companies are working together this week to stream a spectacular live concert over the Internet in full 1080p HD. The concert features Grammy Award-winning artist Imogen Heap, who plans to mount a one-of-a-kind performance that blends film, orchestra and fan participation with a traditional rock and pop set backed by a full band. 

Imogen Heap

Partners Elemental, Akamai, Microsoft, iStreamPlanet and Rebild Productions will present a live web broadcast of the British singer-songwriter’s largest ever UK headline show from Royal Albert Hall in London on Friday, November 5, 2010 at 7pm GMT. The web broadcast is the first concert to stream live in 1080p HD over the Akamai HD Network using Microsoft IIS Smooth Streaming. The performance is available for viewing worldwide free of charge at http://www.resounde.com.

Reporting Live from IBC: Creating a Live 3D Experience with Microsoft Smooth Streaming

Submitted by Lisa on September 10, 2010 - 14:32

Media Multiplied IBC SamAt IBC 2010, Elemental is showing Elemental Live in a Microsoft Smooth Streaming 3D workflow. This is the world’s first demonstration of live 3D Smooth Streaming over the Internet at broadcast quality 1080p. Not only can the demo be viewed on the show floor in the Elemental and Microsoft stands, it can be accessed worldwide from this online Microsoft Silverlight 3D Player.

Live streaming 3D content originating from TVN Group in Hamburg, Germany can be viewed through the Silverlight player available on the site. Requirements for 3D viewing include Internet Explorer and an NVIDIA 3D Vision Kit. Without these items, remote viewers can still see live streaming content in a side-by-side view through a web browser on a variety of display devices.

In this workflow, the Elemental Live system deinterlaces a live 3D television source at 1080i/50Hz via a single HD/SDI input. Seven outputs are converted and streamed in real time over a 30 Mbps uplink to a Microsoft IIS server and over the Level 3 content delivery network. Outputs include 1080p, 960p, 720p, 540p and 480p streams, providing a broad range of resolutions and bit rates for Silverlight client devices. All streams are encoded simultaneously using a single Elemental Live system. By delivering streams via Microsoft Smooth Streaming, automatic adpative bit rate stream switching delivers a seamless viewing experience to the audience regardless of network and bandwidth conditions.

Vancouver Olympics Streaming Brings New Meaning to Live Event Viewing

Submitted by gregt on February 12, 2010 - 16:23

tickets to OlympicsIt's been a long, but worthwhile, wait since the last Olympic Winter Games.
I think this year is especially exciting due to how far we've come technologically in just the last four years, let alone since I was a kid.

I remember bending rabbit ears on my 7" TV, picking up a fuzzy CTV Broadcast of the 1988 Winter Olympics in Calgary.  Being a young hockey player and skier, I was addicted to the Winter Olympics from that moment on, and I've watched every Olympics since. 

The evolution of media delivery and consumption over that period is really remarkable, and the Vancouver games will bring more options than ever for tuning in. In the US, NBC has gone to an all-HD production for the first time.  They will be broadcasting 835 hours of content on their network.  In addition, they will be live streaming about half of that over the Internet, and providing video-on-demand replays of over 1,000 hours of events. NBC is teaming up with Microsoft to present the online streams using Smooth Streaming technology and Silverlight players, which presents an amazing step forward in video quality.

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