Elemental Webinar Dec. 18: Multiscreen Goes Mainstream

Submitted by MattF on December 7, 2012 - 18:24

The multiscreen video world includes the computer monitor, notebook, tablet and mobile phone

While many technology trends turn out to be short-lived, multiscreen video consumption is different. In a few short years, multiscreen video has emerged as a significant global trend on par with the shifts toward digital or HD video in previous decades. Increasing consumer demand for instantaneous OTT access to video is the catalyst for innovation in the video industry. Pay TV operators, content programmers, and studios are all scaling their infrastructure to meet these needs as multiscreen goes mainstream. 

Join video industry experts for a thorough exploration of the challenges and opportunities posed by the global demand for multiscreen video distribution. During this session you will learn: 

• what market trends are telling us about subscriber demand in the U.S. and abroad;
• what early adopters learned through the execution of media everywhere strategies;
• what must be done to cost-effectively satisfy mass market requirements, an
• what can be done to effectively monetize on the multiscreen investments. 

Speakers: 

Michelle Abraham, senior analyst, Multimedia Research Group
Tom Morrod, director of consumer and media technology, IHS
Keith Wymbs, VP, marketing, Elemental Technologies
Moderated by Fred Dawson, editor, ScreenPlays

December 18, 2012 
11:00 AM - 12:30 PM EST
RSVP for Webinar

Elemental on the Road this Fall

Submitted by MattF on October 1, 2012 - 16:17

IBC 2012Elemental is visiting four continents in the next thirty days, so the world has a great chance to see us this fall. Connect with Elemental at an upcoming industry event if you missed IBC last month or haven’t visited with us lately. In the next few months, the Elemental team brings hands-on demonstrations of its solutions to cities all over the world, including our newest products, Elemental Stream and Elemental Cloud. Elemental executives are also speaking on panels to the latest in multiscreen video streaming in Hong Kong, Los Angeles, New York and London. Have you made an appointment to see us?

Shows are worth the trip. Since most video workflows have at least one unique feature, attendees can save time by asking Elemental representatives questions about streaming media to smart phones, tablets and PCs and get fast answers. At a trade show, our team can talk through your specific challenges and demonstrate the advantages of video processing solutions from Elemental. We have deep experience helping companies like HBO, Comcast and the BBC deploy video infrastructure to deliver premium content and live events to new media platforms quickly and reliably. Visit us at one the shows listed below to see how we can support your application.

Dates Show Location
Oct 10-12 Akamai Edge Las Vegas
Oct 15-18 Sportel Monaco Monaco
Oct. 17-19 SCTE Cable-Tec Expo Orlando, FL
Oct. 25-26 TelcoTV Las Vegas, NV
Oct. 29-Nov. 1 CASBAA Hong Kong
Oct. 30-31 Streaming Media West Los Angeles, CA
Nov. 5-8 OTTtv World Summit London, UK
Nov. 14-15 CCW Expo New York, NY
Nov 14-16 Inter BEE Tokyo, Japan

 

Check out our events page for booth numbers and more detailed information about our upcoming shows. If you don't have the opportunity to visit Elemental this fall, learn more online about our recent product rollouts, customer announcements and how we helped broadcasters stream the Olympics.

Thank you, gracias, merci, 谢谢 and ありがとう. We look forward to seeing you on the road!

Portland Mayoral Candidates Boot Up Software Discussion

Submitted by MattF on August 9, 2012 - 11:04

Portland Mayoral Candidates Hales and Smith Join Elemental to Discuss Software, Startups and EntrepreneurialismElemental logo

Elemental Technologies will host a debate between Portland mayoral candidates Charlie Hales and Jefferson Smith on August 13th at its new offices on SW Broadway in downtown Portland. The candidates will come together to discuss how their leadership can nurture the city’s budding software industry and support the local entrepreneurial ecosystem. Roy Kaufmann, a well-known media professional, will moderate the event.

With an unwavering commitment to the health and growth of the software cluster in Portland, Elemental encourages active civic dialogue between business and government leaders and supports public engagement. To this end and to make the discussion between the cities’ mayoral candidates available to the widest possible audience, the company will tap into its core competency and stream the event live, making it available to view in real-time via the Internet and on mobile devices. To view the event live on August 13 at 11am, simply click here and tune in on your PC, tablet or smart phone.

In addition, the public can submit questions to the forum via Twitter using the hashtag #pdxmayor during the debate. Queries will be submitted to the moderator as the debate occurs -- so don’t hesitate to tune in online and pose your pertinent questions to these two compelling candidates! Every voice counts as we move towards the elections in November, and we hope you’ll join us at Elemental HQ or participate in the forum online.

Please join Elemental, the citizens of Portland, and mayoral candidates next Monday to not only learn what the city can do for us, but what we can do for the city:

Who: Candidates for Mayor Charlie Hales and Jefferson Smith; Moderator Roy Kaufmann
What: City of Portland Mayoral Candidate Forum on Software and Entrepreneurialism
When: Monday, August 13th, from 11am to 12:30pm
Where: Elemental Technologies, 225 SW Broadway, Suite 600; Portland, Oregon, 97205
RSVP: http://www.elementaltechnologies.com/lp/RSVP

Can’t attend in person? Join us virtually on your smart phone, computer, or other connected device:
--View the debate at this URL:  http://www.elementaltechnologies.com/mayoralforum

Hello Elemental Stream! Video Customization for the Masses

Submitted by Keith on May 20, 2012 - 12:01

Henry Ford was a brilliant man. He changed the face of industry with the invention of mass production. The Ford Model T was the right invention at the correct time and harnessed the intersection between supply (of roads) and demand (for the Model T, in black of course) like few innovations in the history of the world. But, mass production eventually gave way to the advent of mass customization, where supply and demand unify as late as possible in the production process to fulfill the disparate tastes of the market. 

Elemental StreamTechnology made mass customization possible. Dell exemplified this in the 1990s by offering user-configured personal computers. Thousands of e-commerce sites practice mass customization today by allowing customers to configure the precise shape, size, color and specification of their purchase to meet their personal needs. Build to order is the norm.

The video industry, particularly the multiscreen streaming market, is a wild place right now. It is by no means homogeneous. It is anything but stagnant. So today Elemental is announcing a new product, Elemental Stream, to help content owners and distributors take full advantage of the extraordinary potential and growing ubiquity of IP video delivery. Much like mass customization, where the decisions to customize are left to the end of the process (ideally after the customer has ordered), Elemental Stream untethers video customization from the “production process”, which in this case is video encoding. In video terms, customization comes in various flavors…the application of digital rights management (DRM), implementation of ad insertion techniques, packaging for streaming video protocols, etc. Elemental Stream allows for increased responsiveness to additional user demands and more economical reaction to technological change. If a new viewing device or streaming technology emerges…no problem. Elemental Stream can handle that. If a new form of ad insertion takes hold, or a new DRM unfolds, Elemental Stream can accommodate it. 

And, in many ways, the development of Elemental Stream itself is a lesson in mass customization. With Elemental Stream, we're customizing an underlying platform, based on the Elemental Video Engine, to meet the specific needs of our customers. Much of our code is common across our enterprise platforms (Elemental Live and Server) and many of the innovations implemented in one of our products are immediately transplanted to the others as well. If you want compression and customization in a single platform, great. If you prefer to separate those functions, that’s fine too. But most of all you want them to work, on your terms, under a common platform. That’s what we’re serving up today.

Just don’t ask for it to be black…you can only have it in green. It’s a brand thing. Mr. Ford would be proud.

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