Elemental <3 Innovation

Submitted by Jeremy on February 14, 2013 - 09:40

Happy Valentine's DayThis Valentine's Day, Elemental declares its latest loves with the pairing of two independent announcements that are receiving a lot of jealous stares in the market. They discuss the marriage of the two most significant technology migrations we’ve undertaken in the past two years. And while this news doesn’t necessarily come wrapped in a bow, we’re seeing that the market loves innovation as much as we do.

The first is a heartfelt release supported by Comcast and NVIDIA, which announces our architecture migration to the latest NVIDIA Tesla GPU accelerators based on the Kepler architecture. NVIDIA’s next generation processors give Elemental Live and Elemental Server double the performance of previous generation solutions.

The second spreads the love a bit more with the disclosure of our 2.0 software release. This release advances us to a full-fledged unified platform for multiscreen video. This is a major release with a host of features that lets customers across market segments more widely deploy and monetize multiscreen video services. 

The binding tie between both of these announcements is that unlike most technology innovation press releases, they don’t necessarily predict the future. Instead they tell the story of what we’ve already accomplished in the market with these advances. Dozens of media brands have deployed our new platforms in production environments and more than 100 customers have taken the leap and upgraded to software release 2.0. 

We’d say more, but we don’t necessarily like to kiss and tell.

But others do, so we’ll let them put a ring on it.

NVIDIA Blog: NVIDIA and Elemental Help Bring Video Content to Millions of TVs, PCs and Mobile Devices

CED Magazine: Comcast using upgraded Elemental tech for VOD

Fierce Cable: Comcast doubles TV Everywhere processing with Elemental deal

Multichannel News: Elemental Claims to Double Up Encoding Power

Elemental Streams the Olympic Games with Broadcasters Worldwide

Submitted by Lisa on July 16, 2012 - 00:00

Today Elemental proudly announced it is serving up Olympic streams for some of the most recognizable names in broadcast and media entertainment. The BBC in the UK, Terra in Latin America, Canada's Olympic Broadcast Media Consortium and Eurosport are among the broadcasters using Elemental gear to create and distribute video of the 2012 Summer Games. A record number of viewers around the globe will experience the first truly digital Olympics by accessing live and VOD content on PCs, laptops, tablets, mobile phones and other smart devices.

Elemental Olympics Coverage MapThe BBC plans to stream 2,500 hours of the Olympic Games using Elemental® Live and to provide its audience with up to 24 alternative live HD streams from which to choose. The BBC will also use Elemental Live to encode and archive events that can be easily transitioned into video on-demand (VOD) assets for streaming catch-up TV to viewers in the UK. Similarly, Eurosport and Terra plan full spectrum coverage of the 17-day event. CTV in Canada plans to distribute up to 15 streams of live coverage daily and to supply ample on-demand and highlight packages on a variety of connected platforms. Transnational streams, as well as video destined for audiences in the US and in Japan, will also run through Elemental gear.

Elemental partner NVIDIA points out that when all is said and done, Elemental expects up to a billion viewers of its streaming content during the Games. In addition to thousands of hours of live coverage, Elemental will encode and archive video for on-demand highlights and other assets for time-shifted viewing. "These numbers spell complexity. They involve a wide variety of use cases, video codecs, resolutions, screen sizes, and other specifications. As the engines powering Elemental’s streaming service, NVIDIA GPUs will help transform that complexity into a great viewing experience," writes Michael Steele, who manages strategic alliances at NVIDIA.

The responsibility for the multiscreen delivery of an event like the Olympics is not the work of a single company, a single broadcaster or a single technology. But it can be argued that Elemental is behind more of the streams, to more of the people, and more target devices than any other encoding supplier. To learn more about the different ways broadcasters are planning to stream Olympic content, as well as Elemental's role in bringing the Olympics to a screen near you, check out the project brief available on the Elemental website.

Elemental 2010: Top 5 Greatest Hits

Submitted by Lisa on December 23, 2010 - 12:46

We’ve had many significant developments at Elemental in this transformative year including numerous customer wins, a Series B funding round and strong additions to our executive team. But what achievements truly stand out as highlights in 2010?

Elemental History of Innovation

Q: How was live encoding revolutionized in 2010?

A: Elemental launched its GPU-accelerated Elemental Live encoder at NAB 2010 and promptly took home a Mario Award from TV Technology Magazine. The Mario recognizes significant technical breakthroughs predicted to profoundly impact the future of audio and video technology. Just seven months later, Elemental Live is widely deployed in content production workflows to create multi-formatted video.

Q: How did Elemental up the ante for live streaming 3D? 

A: Elemental partnered with Microsoft and NVIDIA at IBC 2010 to achieve the first live Smooth Streaming 3D broadcast in full HD. The demonstration featured a real-world 3D workflow in which Elemental Live performed the heavy-duty encoding required to stream live 3D adaptive bit rate video at up to 1080p over the Internet to the Elemental and Microsoft booths on the trade show floor.

It’s True: Elemental is Giving Away an Apple iPad at IBC

Submitted by Whitney on September 8, 2010 - 16:20

Interested in winning a free Apple iPad? You may get the chance this year at IBC. Elemental Technologies is giving away an iPad, valued at $499 USD, to one lucky IBC 2010 attendee.

At IBC, Elemental will demonstrate a live 2D/3D multi-screen experience and a real-world broadcast workflow in our stand. Elemental partners Nvidia and Hewlett-Packard will also feature Elemental’s award-winning video processing solutions in each of their stands.

Eligibility to win is simple. Just visit all three Elemental locations on the IBC show floor, grab an entry form, and have it stamped at each demonstration location. Once you have seen all of Elemental’s powerful video processing solutions in action, submit your completed form to an Elemental representative for your chance to win.

Elemental IBC Demo Location Map

Click the image for an interactive map of the IBC show floor

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