X marks the spot for Elemental, thePlatform and Comcast

Just how fast are Elemental solutions? They’re Xtremely fast! And today we’re pleased to let the world know that Comcast thinks so too. Comcast has tapped Elemental to create the video available to its subscribers on XfinityTV.com and to power its Xfinity TV app for Apple devices.

Comcast Xfinity iPad App

The Comcast deployment, completed in conjunction with our content management partner, thePlatform, validates our vision for perfecting the media experience in a media multiplied world. Elemental customers include not only the most prestigious content programmers on the planet, but the largest service providers as well. And with Comcast, which owns an enormous number of media properties, we get both.

Why? Well, the bottom line is that Elemental has video processing solutions for adaptive bit rate streaming that scale in large deployments better than any other products on the market. When a company like Comcast needs to make the transition from the one-to-one world of the past (TVs) to the one-to-many universe of the future (every device) where total ubiquity is the bar, there is no substitute for a video processing solution that can support your business by driving more revenues and reducing overall costs. Simply put, Elemental provides high-quality, high-value content in less than 50% of the footprint and at less than 50% of the cost of our competitors.

Any Video, Any Screen, Any Time - All at Once

Multi-screen video delivery is changing the face of the broadcast landscape. After decades of traditional linear distribution, professionally produced video is now accessible across multiple platforms and a myriad of mobile devices. As viewing devices proliferate and consumers seek content any time and anywhere, service providers are tasked with developing innovative ways to satisfy growing demand.

Today marks day one of The Cable Show in Chicago, where MSOs and other cable service providers are unveiling their solutions for video delivery to Internet-connected devices. Elemental is exhibiting at the show in the CableNET pavilion, showcasing live and file-to-file video processing solutions for multi-screen delivery.

Elemental servers in headend

Elemental is working with a number of major media providers, including Avail-TVN, to help facilitate the shift of video from traditional distribution via set-top box and satellite to delivery beyond the TV set. Specifically, Avail-TVN will deploy video processing solutions from Elemental to provide more than 100 channels of content to viewers who are changing the way they consume video. Read Avail-TVN's announcement at The Cable Show here.

All the Web You Want

CableLabs_Callahan

Here at the CableLabs Winter Conference in Atlanta, GA, cable companies are all about bringing television content to the web. With the battle for viewer loyalty heating up, cable companies are looking for innovative solutions to bring TV programming to PC platforms, tablets and up-and-coming mobile devices. Everyone has an application for the iPad, whether it's straight-up video delivery, a program guide or an advanced remote controlAndroid devices are not far behind. Delivering on the promise of TV Everywhere will give cable companies a leg up in the quest for viewer retention, but at what cost?

Formatting video for multiscreen viewing radically increases the production workload – with compute-intensive video conversion presenting the primary bottleneck.  Rather than add encoding resources ad infinitum, service providers need solutions that will keep costs down and efficiency up in an overtaxed video ecosystem.

The Future of TV Predicted at NewTeeVee Live Conference? Maybe.

Today should be an interesting day in San Francisco. I've been looking forward to NewTeeVee Live conference for a couple months now. I'll admit this is somewhat due to the fact that Elemental is featured as one of ten of GigaOM's "favorite startups," but also because the conference has a terrific lineup. The startups invited were asked to talk about what they think is the "Next Big Thing"; there should be some interesting responses! Elemental is the first company to present, and I'm very curious to hear what the following companies (including some of the most exciting companies in the space like Boxee, Ooyala and Inlet) predict.NewTeeVee Live logo

Beyond the "Next Big Thing" portion, the schedule features a buffet of intriguing conversations with new media thought leaders and companies. I've been especially looking forward to hearing more about:

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