Elemental Perspective: What's in Store at NAB 2010?

Submitted by Whitney on March 31, 2010 - 15:33

Elemental's NAB 2010 BoothAnticipation is building as we plan to once again descend on the temporary epicenter for technology innovation: Las Vegas. The forecast for the week of April 12-15 is looking hot, both for the weather and the exciting technology exhibitions we’ll see at the show, including several demonstrations in Elemental’s booth, SL4529, in the Display Systems area of the Lower South Hall.

Elemental is bringing several new video processing and encoding technologies to NAB (the National Association of Broadcasters annual trade show) this year. Elemental staff will be on hand to demonstrate Elemental Server failover and redundancy in a clustered environment as well as video streaming to multiple screens simultaneously from a single system. Elemental will also unveil a new enterprise-class video processing system targeted at new media, which represents a breakthrough in video content creation and delivery that shouldn’t be missed.

Just like last year, Elemental’s presence will be spread throughout the NAB show floor with additional demos in partner booths, including:

  • Panasonic (C3712): In the Panasonic booth, we’ll be in the editing pavilion demonstrating Elemental Accelerator as part of the Adobe Premiere Pro workflow, encoding AVCHD video content using GPU acceleration. 
  • HP (SL5220): in the HP booth, we’ll show a single Elemental Server in a 4RU HP chassis integrated into a larger content creation workflow.

We’re excited to speak to attendees and learn how predictions around next-generation (and heavily hyped) technologies like 3D and HTML 5, stack up against companies’ actual workflow integration plans. As Glen Dickson at Broadcasting & Cable put it, “top engineers from station groups are looking for technology that matches the new economic realities of the broadcast business.”

The Rising Tide of Content

Submitted by Whitney on November 4, 2009 - 14:17

Matt Smith (from my old haunts at Inlet Technologies) recently wrote up an excellent overview on the rise of adaptive streaming as a disruptive technology and I couldn't agree with it more. Adaptive bit rate architecture embodies innovation because it leverages existing infrastructure while exponentially improving the user experience.

With the adoption of Adaptive (be it HTTP adaptive for the iPhone, Smooth Streaming for Silverlight, or Dynamic Streaming for Flash), we're seeing some classic problems that have plagued online viewers—like the guesswork around plug-ins, data rates, etc...—go away. We're also seeing improved features make an appearance, such as real-time chats and social media connections, which allow the user both a unique and collective experience. 

But all this new technology AND the growing popularity is having a tsunami effect on the amount of work content creators now have to deliver.

The disruptive technology tidal wave

Can content creators keep their heads above this rising demand? Not with the familiar options that are handy today - the CPU-only workflows will only get you so far. Adding more computers just gives the operators more things to keep track of and eventually efficiency just flatlines as you add more systems. Traditional acceleration avenues exist, but have long been a pariah for being so costly and proprietary. Click through for more.

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