Back in the Big Apple: Streaming Media East

Submitted by Kelly on May 9, 2011 - 11:03

HBO Go

Elemental is all set for the fourteenth annual Streaming Media East conference and exhibition, taking place May 10-11 at the Hilton New York. If you plan to attend the show, please stop by to see why the world’s largest media companies entrust Elemental with the delivery of their content to customers online and on-the-go.

We’re particularly eager to hear HBO co-president Eric Kessler's keynote on Tuesday morning as he discusses his company’s foray into the mobile video space with its newly-launched Go Mobile service. 

At Streaming Media East, Elemental will demonstrate its Elemental Server and Live products in booth 403, featuring: 

A Look Backward and Forward at the Expanding Video Universe

Submitted by Keith on April 6, 2011 - 11:35

As the digital media industry prepares for its annual trek to NAB, we thought we'd take a brief pause from the frenzy and present a look at the broad changes to the video landscape over time. Today, we stand on the precipice of an expanding video universe unlike anything we’ve seen in the past 60 years. Until very recently, suppliers and consumers of media saw fairly linear growth of TV channels and available video content; even the deluge of content that arrived with HDTV five years ago was miniscule compared to the amount of media now accessible with video-enabled IP devices. 

Expanding Universe Infographic
[Click to enlarge]

In 1948, mass production of black and white televisions revolutionized entertainment, bringing professionally produced video content into the home for the first time. TV in the home made the dissemination of information more fluid, provided a boom for programming networks and paved the way for successive innovations in the media world.

After the initial rabbit ears came color TV, then cable TV, digital TV, satellite TV, and most recently, HDTV. Each decade of advancement in technology drove a hand-in-hand exchange between supply and demand that by Y2K left us staring at hundreds of linear content channels and wondering: Where will media mulitply next? 

Elemental Live is a #Winner

Submitted by Lisa on March 10, 2011 - 17:26

Streaming Media Editors' PickWhat do Elemental Live, the Apple iPad and the former star of Two and a Half Men have in common? They're all coming up big #winners this week. And we're not just saying this to our improve our SEO!

Streaming Media Magazine named Elemental Live a 2011 Editors' Pick, recognizing it as one of the year’s ten outstanding streaming video products. Streaming Media declares that these technologies represent advances that “deserve praise without reservation.” As an Editors’ Pick, Elemental Live finds itself in excellent company alongside Adobe’s Mercury Playback Engine, the iPad, the WebM codec and the HTML5 video tag. Even better, Tim Siglin of Streaming Media calls Elemental Live a standard-setter in his summary remarks about Elemental's flagship encoding solution: 

“One year after the company showed off its file-based transcoding system, Elemental Server, the company is back with its GPU-based live encoding solution named, aptly, Elemental Live. In tests done in mid- to late 2010, the Elemental Live solution was able to handle a sizable number of profiles—from IPTV to mobile to web—on a single unit so well that it sets a standard for digital signal processing and general purpose computing-based encoding systems to match.”

All the Web You Want

Submitted by Lisa on March 1, 2011 - 09:25

CableLabs_Callahan

Here at the CableLabs Winter Conference in Atlanta, GA, cable companies are all about bringing television content to the web. With the battle for viewer loyalty heating up, cable companies are looking for innovative solutions to bring TV programming to PC platforms, tablets and up-and-coming mobile devices. Everyone has an application for the iPad, whether it's straight-up video delivery, a program guide or an advanced remote control. Android devices are not far behind. Delivering on the promise of TV Everywhere will give cable companies a leg up in the quest for viewer retention, but at what cost?

Formatting video for multiscreen viewing radically increases the production workload – with compute-intensive video conversion presenting the primary bottleneck.  Rather than add encoding resources ad infinitum, service providers need solutions that will keep costs down and efficiency up in an overtaxed video ecosystem.

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