Elemental Delivers a Knockout on Sandy Bridge

Submitted by Whitney on January 5, 2011 - 00:46

Today Elemental takes a significant step forward with the announcement of its support for the Intel® Sandy Bridge platform. By extending its architecture to perform high-speed video conversion on the 2nd Generation Intel Core™ processor family, Elemental demonstrates a breakthrough in high-speed video transcoding using general purpose parallel hardware.

Sandy Bridge processors feature a video-optimized integrated graphics architecture. A next-generation media engine and high-performance video pipeline provide access to a massively parallel graphics processor for compute-intensive video processing tasks. Elemental's software makes use of the high-performance graphics processing power available with Sandy Bridge to set unprecedented video transcoding benchmarks compared to traditional CPU-only transcoding solutions.

Cloudy with a Chance of Transcodes

Submitted by Keith on November 15, 2010 - 16:04

Today, Amazon Web Services (AWS) announced its new GPU cloud-hosted solution called Amazon Cluster GPU Instances. Elemental is proud to partner with AWS to provide the world’s first GPU-accelerated cloud transcoding services running on Amazon’s EC2 GPU Clusters. Tomorrow, Elemental will officially announce our Elemental Accelerated Cloud Transcoding family of services – Elemental ACT™ for short.

Elemental ACT is our first foray into cloud-based transcoding. With these services, Elemental will augment our existing solutions to provide media conversion options across a broad continuum that meet the varied needs of our customers. With a full complement of offerings from the pay-as-you-grow cloud “utility” service to the unique hybrid models that help meet elastic demand for high-quality transcoding, Elemental will continue to set the benchmark in high performance transcoding for our customers. And with our efficient use of Amazon Machine Instances, we will be able to provide significant cost savings to customers as well.

Elemental ACT Cloud Transcoding Workflow

Whether it’s in the cloud or the data center, we’re eager to find new ways to optimize the use of graphics processing units wherever they reside. We are excited to extend our existing track record of video innovation around high performance computing using Amazon Web Services.

Note that since this entry was posted, Elemental ACT has been rebranded as Elemental™ Cloud

ABC Puts the Whole World in Our Hands

Submitted by Whitney on October 7, 2010 - 13:37

The introduction of the iPad instantly sparked the development of thousands of creative Hands holding ipadapplications for Apple’s hot new device. ABC News was among the many companies to release innovative applications for the iPad shortly after its launch. The ABC News app for the iPad gives users on-the-go access to news and original programming by way of the network’s iconic globe interface.

Within days of its launch, the ABC News App for iPad became one of the top downloads in the App Store, acting as an iPad user’s gateway to hundreds of hours of ABC’s rich video content spanning several decades. So how exactly did ABC format a large video content library for the iPad so quickly and efficiently?

Read our case study to find out how ABC News uses Elemental Server to put worlds of content into the hands of millions of iPad users. 

From Pitch Blue to a Clear Rearview

Submitted by Whitney on July 9, 2010 - 10:40

Deserting the satellite

TVs are everywhere. They are commonly spotted at bus stops, gas stations, in airports, in banks, in grocery stores—the list goes on. According to Nielsen Media Research, there are more televisions in the average household than there are people. TV has rapidly progressed since its introduction into people’s living rooms in the 1940s from black and white to color, from rabbit ears to cable/ satellite/IPTV, and now to HD and DVRs, and eventually to 3D.

As TV technology booms, broadcasters must stay in sync with current means of content delivery. Networks long ago deserted the antiquated method of delivering video on reels of tape, advanced to satellite delivery and recently developed new systems like Pitch BlueTM to automate delivery of syndicated content via satellite. Automated delivery of video creates major efficiencies in the workflows of television broadcasters.  However, many broadcasters transitioning to Pitch Blue are unable to immediately experience benefits of the new video delivery system because they often face difficulties transcoding Pitch Blues files for play-out.

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