Management Team

Sam Blackman

Chief Executive Officer and Co-founder
Sam brings extensive management experience and technical expertise to the Elemental team as chief executive officer. He has grown Elemental into the leading provider of multiscreen video processing solutions. Prior to co-founding Elemental in 2006, Sam designed integrated circuit products for Pixelworks. Before joining Pixelworks, Sam held engineering positions at Silicon Graphics and Intel Corporation. He earned an M.B.A. from University of Oregon, an M.S. in electrical engineering from University of California at Berkeley and a B.S in electrical engineering from Brown University. Sam is an avid Ultimate Frisbee player and passionate about protecting Oregon’s environment and strengthening the state’s education system. He has been recognized by the Oregon League of Conservation Voters as a Volunteer of the Year, by 1000 Friends of Oregon as one of “35 Innovators Under 35" and by the Portland Business Journal as the most admired CEO in technology and one of forty outstanding leaders under forty. Sam is also the recipient of the Tom Holce Award for Individual Achievement from the Oregon Entrepreneurs Network. Sam and his wife Adriane are the proud parents of two boys who love soccer, animals and Little House on the Prairie books.

Sam Blackman

Jesse Rosenzweig

Chief Technology Officer and Co-founder
Jesse brings a deep background in video systems and software to Elemental where he leads the software and applications developments teams. As a software applications engineer at Pixelworks, he played a critical role in bringing numerous complex customer designs into production. Jesse was a core architect for the clean-slate development of Pixelworks' next-generation System Development Kit (SDK), the real-time operating system that powers all Pixelworks ImageProcessor ICs. He managed and contributed to many successful products at Pixelworks, including the digital television SDK that drives all Pixelworks-based digital televisions today. Prior to Pixelworks, Jesse held software engineering positions at Qualcomm and Ericsson. He earned a B.S. in computer science from the University of Colorado, Boulder and has been recognized by the Portland Business Journal as one of forty outstanding leaders under forty. Jesse enjoys spending his free time exploring rivers and mountains and is at home in the elements.

Jesse Rosenzweig

Brian Lewis

Chief Architect and Co-founder
Brian has nearly two decades of experience with complex real-time software development, spanning the entire development cycle from requirements capture through deployment and support. He brings his obsession with video compression, image processing and real-time control systems to his work at Elemental. As director of software engineering at Pixelworks, Brian led development of a next-generation Software Development Kit (SDK) for ImageProcessor ICs. Prior to Pixelworks, he worked as an engineer and team leader at Rockwell Collins developing navigation, guidance and sensor control software for military transport aircraft. Brian earned a B.S. in aerospace engineering from Embry-Riddle Aeronautical University in Prescott, Arizona. Left to his own devices Brian would probably think about video compression in his spare time too, but for the sake of balance he goes hiking once in a while.

Brian Lewis

Lyman Potts

Chief Operating Officer
Lyman has more than 25 years of business and financial management experience in a variety of industries. As chief operating officer of Elemental, he guides the operations, finance, and administrative functions of the company. Prior to joining Elemental, Lyman spent seven years with Fios, Inc., an electronic evidence discovery management company, as COO and CFO. Prior to Fios, Lyman was CFO and then CEO of LaCie, Ltd. U.S., a manufacturer and supplier of desktop storage devices, where he was responsible for management of the U.S. division as well as the processes and systems for worldwide operations in twelve countries throughout Europe, Canada, the U.S., and Australia. Prior to LaCie, Lyman spent ten years at Bear Creek Corp., the parent company for Harry & David and Jackson & Perkins mail order, overseeing the company’s accounting and financial systems. Lyman received his Certified Public Accountant license in the state of Oregon. He is an avid racquetball player and sailor, having recently spent three years with his wife on their sailboat as they cruised from Portland to the Caribbean.

Lyman Potts

Daniel Marshall

Senior Vice President Worldwide Sales and Service
Dan brings more than 25 years' experience building and driving sales and service in the enterprise storage, media and broadcast markets to his role at Elemental. As senior vice president of worldwide sales and service, he develops and directs the company's worldwide sales and service strategy and is responsible for a global sales and service team. Prior to joining Elemental, Dan managed sales, marketing and service divisions at companies working directly with enterprise IT organizations in the broadcast, storage, and SAAS markets. In his most recent role as head of sales at Omneon Inc., Dan helped the company establish a global footprint and achieve profitability two years ahead of schedule. Prior to his work at Omneon, Dan held executive sales positions at MTI Corporation and Mylex Corporation. He also co-founded and served in an executive role at Storageway. He is on the board of directors of Multimek, Inc. and earned a B.S. in business administration and economics from San Jose State University. Dan is also an accomplished guitarist, a passion he continues to pursue in his free time.

Dan Marshall

Keith Wymbs

Vice President of Marketing
Keith possesses 20 years of business leadership experience in the video, IPTV and telecommunications industries. As vice president of marketing, Keith leads the development and implementation of Elemental’s worldwide marketing strategy and oversees the company’s marketing functions, ranging from product management to outbound communications. Prior to joining Elemental, Keith led the marketing team of IPTV pioneer Tut Systems (acquired by Motorola), the business development efforts of Viagate Technologies (acquired by Tut Systems), and most recently, a wellness product company as CEO. Earlier in his career, Keith managed a variety of growth businesses for AT&T and was a strategy consultant for wireline and wireless communications companies at PricewaterhouseCoopers. He currently serves on the board of directors of Coherence Resources. Keith earned a B.S. in engineering from Cornell University and an M.B.A. from New York University. Keith is an ironman "not-so-wanna-be" and chooses to train for less exhausting sprint triathlons in his free time when he is not coaching his kids' sports teams.

Keith Wymbs