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Elemental Technologies Launches a Media Converter Elemental Technologies Inc., the leading provider of massively parallel processing (MPP) solutions, announced today the launch of the Badaboom™ Media Converter, a dynamic new platform for formatting video files for portable media players. |
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NVIDIA Introduces NVIDIA Quadro CX |
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The Rise of H.264 Video Encoders As H.264 encoders become more popular, what is needed now is some clever software. The race begins with companies such as Elemental Technologies, AMD, Ambric, and Intel. Which one shows the most promise? "It definately shows the future" says Jon Peddie of Badaboom. "When the GPU is used, it's mostly used for transcoding; e.g., getting from MPEG-2 to H.264. You can do that on a CPU, but it takes a long time; the GPU is about 5 to 10 times faster." |
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It's Elemental: Cutting edge video processing From the outside, what Elemental Technologies does is pretty easy to understand. Making video software that converts DVDs to play on handheld devices such as Ipods, Iphones, and the PSP. Elemental is getting ready to launch their first batch of software, titled Badaboom, in Sept. 2008. "Blackman says ETI’s one-of-a-kind technology — essentially a graphics processing unit-accelerated video encoding/transcoding engine — gives the company an edge over competitors when it comes to performance, cost and flexibility." |
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Intel Grinds Towards Graphics Ready... set... go! The race begins with Intel and Nvidia. Intel is trying to crack into the graphics market which is no easy task, as Nvidia dominates the market with ease. The stakes are high so this will be an interesting battle. "Intel's products are typically built around two or four core processors, but the Larrabee chips are expected to have 12 to 48 processors." |
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Elemental applies parallel processing to online video Clifford Carlsen discusses in The Deal the much anticipated video software being developed by Elemental Technologies, the new investment venure and additional board members and observers that have been recently added to the team. "With the new investment, the company adds Neil Sequeira, from General Catalyst Partners and Erik Benson from Voyager to its board, and also brings in former Intel Corp. and Intel Capital executive Frank Gill and Adobe Systems Inc. [ADBE] CEO Bruce Chizen as an observer." |
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John Cook's Venture Blog - Seattle PI John Cook, venture capital reporter, gives a brief talk in his blog about Elemental's new funding from Voyager Capital and General Catalyst Partners. "Former Adobe CEO Bruce Chizen, who is serving as a board observer, said in a statement that the company's software 'will radically improve how video is processed for content providers and end users.'". |
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Elemental Technologies lands first venture investment Mike Rogoway, an Oregonian reporter, discusses the exciting potential and opportunity of Elemental Technologies with it's first venture captial investmet of 7.1 million dollars. "ETI's software adapts or edits computer video. It can convert a DVD for playback on iPods and other gadgets, or speed the editing process for high-end users." |
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Elemental Technologies Raises $7.1M Stacey Higginbotham discusses the exciting possibilities of Elemental's new technology and the speed and sexiness of which it can translate high quality videos, taking minutes instead of hours. Complete with YouTube video demonstration. "Elemental can rip the file in minutes — it can also rip it to a variety of different devices simultaneously." |
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Elemental Technologies sparks $7.1 million investment Rick Turoczy gives a brief overview (and a good bit of praise) of the exciting new software in production by Elemental Technologies. Converting video files is frustratingly slow, Rick stresses the importance of how quickly translating video files with impact the hd culture. "To be successful, we’re going to have to be able to encode and upload video as quickly as we can download it. And Elemental may just be able to deliver." |
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Elementary, My Dear Video: Elemental Technologies Raises $7.1 Million, Goes After Media Conversion Market Internet video is all the rage these days, and it just keeps getting bigger and better. One fact remains, however, and that is that videos still need to be converted. Gregory Huang discusses the exciting new possibilities of Elementals' new BadaBoom software and the impact that this will have on the internet video world. "So if you want to take TV shows or home movies from your digital video recorder and play them on your iPod during your commute, you need to convert them first. Elemental’s software, called Badaboom Media Converter, does this more quickly and painlessly than was possible before." |
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Elemental nabs $5.5M Aliza Earnshaw discusses the exciting possibilities of harnessing the power of the GPU instead of only relying on the CPU. This opens up a whole new realm of possibilites, including influencing video games, image mapping, scientific calculation software, and finance. "What makes Elemental's technology so different from other video converting programs is that it runs on a computer's graphics chip, instead of running on the computer's main processor." |
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Elemental Secures Series A Funding Elemental Technologies Inc. (ETI), a leading provider of massively parallel video processing software, has closed its first round of venture capital financing. Industry leaders General Catalyst Partners of Boston, Massachusetts and Voyager Capital of Seattle, Washington co-led this $7.1M investment. |
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 Kelly Schatz |
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AnandTech: More Details on Elemental's H.264 encoder This article, posted on AnandTech, goes into further details about Elemental's new BadaBOOM technology, including breakdowns and comparisons on performance with different systems. There has been a great deal of excitement and discussion with this new software in the world of video conversion and it appears to be not only promising, but revolutionary. "Elemental Technologies has been working on a technology they called RapiHD, which is a GPU-accelerated H.264 video encoder and the consumer implementation of RapiHD is a software application called BadaBOOM (yes, that's what it's actually called, there's even a video)." |
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NVIDIA GTX 280 Press Release In this article on CNN Money, Elemental gets recognized for its BadaBOOM product and the performance gains achieved by using it. There is also much discussion about the NVIDIA GTX 200 series GPUs and all the various benefits that can be had from these massively parallel processors. "As PC applications become increasingly visual, many ordinary tasks will benefit from the graphics horsepower provided by the GPU, including encoding and playing high-definition videos, editing photos, getting driving directions off the Internet, or simply running a new operating system like Windows Vista." |
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NVIDIA GTX 280 Promo Videos Elemental is part of a promo video on NVIDIA's GTX 280 product page! An interview with Sam Blackman is incorporated into the clip that highlights the software projects leveraging the power of these new GPUs. The website also states that these GPUs provide the ability to “transcode video up to 7X faster than traditional CPUs.” |
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PC World Article Discusses NVIDIA 200 series GPUs PC World does a first look at the new NVIDIA GPU based cards that will incorporate up to 1GB of frame buffer memory as well as 240 processors. In the article, the author confirms the performance boost gained by using Elemental's BadaBOOM transcoder with such cards. “A great example is Elemental Technologies' upcoming BadaBOOM Media Converter, a video encoder that runs entirely off an NVIDIA GPU -- as opposed to just about every other encoder around that's CPU-bound.” |
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Wired Website Article Elemental gets a nod from notable tech magazine Wired in this article about the GPU. It covers many of the applications and companies that are starting to make use of the new architecture and emphasizes that not all of them are for teenage gamers. "Many high-end GPUs also include a video unit for faster encoding and decoding of video data, which companies like Elemental Technologies are already taking advantage of with new GPU-accelerated video-processing software." |
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HKEPC Hardware Website Article While the Google translation is a bit rough, the article is clearly touting the power and performance of the BadaBOOM software that Elemental is producing. It also discusses how Elemental is leveraging the NVIDIA CUDA development environment to make this possible. "...but also demonstrated the Elemental Technologies and software to companies, based on the structure of the CUDA BadaBOOM Media Converter software, GPU for the use of video for HD video encoding.” |
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PC Inpact Website Article, France Elemental's first big splash across the pond -- this is a nice mention in a leading French technology website. We think. None of us speak French, and the Google translation is a bit fuzzy. Parle vous frances? "...solution de la firme permet de compresser une vidéo dans le dernier format de rigueur sur le marché, le H.264. The solution allows the firm to compress a video format in the last rigor on the market, H.264." |
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Tech-ON! Website Article on Elemental, Japan A variety of onlookers swung by Elemental's booth at NAB. Many people were taking pictures of our demos, and this one made it all the way to Asia for Tech-ON!'s website. Thanks to Takashi for translating the site: "ETI developed this plug-in with CUDA. ETI plans to release this in late of 2008 summer. NVIDIA also demoed in Japan. On 4/15, in Tokyo, NVIDA held a press conference. They demoed GPU accelaration of encoding (like picture). They told that, by using GeForce 8800, the process time of encoding H.264 is 1/3 shorter than one with CPU software decoding." |
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World's First GPU-Accelerated H.264 Encoder |
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Vital Signs of a Young Regional Company |
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Elemental Education |
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Elemental Secures $1.05M Seed Funding |
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Elemental wins at Bend Venture Conference |
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 Anthony Dimaano / The Bend Bulletin |
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New fund drops $205K on technology company |
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Pixelworks invests in Elemental Technologies Inc. |
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