TURNING DOWN THE VOLUME ON TELEVISION ADVERTISING

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Virtually everyone has reached for the remote control to quiet commercials from the local car dealership or big box electronics store. In some cases, television ads can be ten times as loud as the programs they sponsor, creating an unpleasant viewing experience. Federal legislation and comparable international initiatives are now in place to mitigate this problem.

This technical note gives you a look at how solutions from Elemental support both audio normalization for traditional broadcast as well as audio correction and normalization for web broadcast for a consistent audio experience across all media.

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