Elemental Blog

Video Processing Perspectives

Elemental Blog

Elemental Blog

Submitted by Lisa on October 12, 2015

Video is playing an increasingly significant role in business communications within the enterprise. Organizations of all types require robust solutions to deliver video content to corporate viewership; however, broadcasting to distributed audiences is a complex task. Operators in the enterprise are challenged by the need to design and build out far-reaching infrastructure that provides broadcast-quality video while scaling efficiently to service demand.

Elemental and Qumu combine broadcast-reliable video processing with a market-leading video control platform, providing enhanced and simplified live streaming capabilities to enterprise customers. The Qumu Live Encoder (QLE) is powered by Elemental Live and offers video processing for real-time content delivery. Not only does the joint software-based solution satisfy corporate live streaming needs, it also delivers flexible integration options for customers that either already include Elemental encoders or want to add live video processing to an existing Qumu Video Control Center architecture.

To learn more about video processing and delivery for enterprise streaming, join Elemental, Qumu and Wainhouse Research on Thursday, November 12 at 1:00 pm CST for a live webcast powered by the Qumu Live Encoder and hosted on the Qumu Cloud. Register for the webcast here.

Submitted by Mark on October 5, 2015

As in many places around the world, the media landscape in Norway has experienced a dramatic increase in digital content consumption in the past several years. Norway is home to many prodigious newspapers, magazines and traditional media outlets which are adopting new technologies to extend their reach to audiences. Norsk Telegrambyrå (NTB), Norway’s largest news agency, is no exception.

Founded in 1867, NTB delivers content services in the form of text, images, video and graphics to many Norwegian media outlets, including broadcasters and online newspapers. Focused on domestic news, international news and sporting events, NTB also offers a wide range of services such as distribution of press releases, image storage and language courses.

Recognizing the importance of live video for customers, NTB built a content delivery platform using software-defined video solutions from Elemental. When NTB field reporters cover news events across Norway, the live video stream is sent to an Elemental encoder, which ingests SDI inputs along with a variety of IP streams in RTMP or HLS, and then outputs formatted video for any type of device.

“It’s key for us that all aspects of our broadcast channels are stable and reliable,” said Ivar Ekseth, Project and Video Technician at NTB. “The Elemental encoder that we use is probably the most stable one. I don’t think there’s been one drop in the stream or any of the four channels we have been delivering, and that has been huge.”

Elemental’s flexible and scalable video solutions enable NTB to cover both domestic and international news, and bring a seamless user experience to customers. To learn more about how Elemental supports NTB live streaming, watch this video case study, produced by our Norwegian partner, AVIT.

Submitted by Laura on September 22, 2015

Elemental is pleased to announce the 4K 4Charity Fun Run PDX – an event that celebrates the achievements of the growing and diverse technology community in Portland, Oregon. Set for Wednesday, Oct. 21, 2015 at 3:00 pm, the 4 km (2.49-mile) runners’ course will travel along Tom McCall Waterfront Park, overlooking the scenic Willamette River.

Elemental has organized runs of this kind at very large tradeshows over the last two years. Hundreds of runners have joined us and together we’ve raised close to $100K for charity. Now, we’re bringing this successful event to the local community. This highlight reel provides a feel for the most recent 4K 4Charity Fun Run that was held in Las Vegas.

The 4K 4Charity Fun Run PDX will also present corporate and individual participants the opportunity to give back, with 100% of individual registrants’ contributions going to charity in lieu of race fees. Proceeds from the 4K 4Charity Fun Run PDX will benefit Rosemary Anderson High School (RAHS), an Opportunities Industrialization Center, Inc. (OIC) community-based alternative high school.

Please join us and make a difference today! Here are the 4K 4Charity Fun Run PDX quick facts:

  • Date: Wednesday, October 21, 2015
  • Start time: 3:00 pm
  • Location: Tom McCall Waterfront Park, Hawthorne Bridge
  • After Party: World Trade Center Outdoor Plaza
  • Registration: Open now to the Portland technology community

Thank you to all 4K 4Charity Fun Run PDX sponsors for their support and generosity. Without you, this positive industry event would not be possible:

A limited number of sponsorship positions are still open. If you are interested in being a part of the 4K 4Charity Fun Run PDX, please contact 4k4charity@elementaltechnologies.com.

Help make history by showing support and appreciation for a first-of-its-kind event in Portland. Join your co-workers and industry friends by registering now.


About Elemental


Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006, Elemental is headquartered in Portland, Oregon.


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