Elemental Blog

Video Processing Perspectives

Elemental Blog

Elemental Blog

Submitted by Alicia on April 14, 2016

The Elemental team always looks forward to the NAB Show – the variety of events, interaction with customers, partners and colleagues, and the chance to showcase our video processing and delivery solutions on the show floor. This year, we are especially excited to present technology that enables enhanced video offerings and enriched viewing experiences. Here’s a brief preview of what to expect in Elemental booth SU2724 at the Las Vegas Convention Center, April 18-21:

Live Broadcasting from the Cloud

Elemental video solutions are deployable on-premises and in the cloud. During the show, Elemental will demonstrate broadcast-grade video processing and delivery hosted on cloud-based infrastructure for multi-channel linear TV services. Elemental solutions running in the cloud drive revenue-building opportunities with support for content monetization including server-side ad insertion, just-in-time packing and DRM, and live-to-VOD and other time-shifted TV services, while providing both the scalability and resiliency on which video providers depend.

High-Dynamic Range (HDR)

Elemental will showcase three different implementations of high dynamic range video to illustrate improved color space, deeper luminance and increased bit depth as compared to standard definition range video. Elemental-sourced 4K content features explorations in an ice cave, action in a glass blowing studio and a fire dancer performing in multiple settings. This content highlights how HDR closely approximates what is visible to the human eye in the natural world. Elemental is sharing its HDR content with technology partners at NAB – look for these ice, glass and fire video clips encoded by Elemental around the show floor.

Live Channel Playout

Elemental will unveil its live channel playout solution at the show, a software-based approach to linear 24/7 UHD broadcast channel creation featuring dynamic content control and motion graphic overlay. Dynamic content control enables seamless and scheduled source switching between live (IP or SDI) and file-based video inputs, regardless of resolution or frame rate. Elemental Live software can overlay static images and full frame rate motion graphics on video outputs to create static channel logos and animated overlays for promotional advertisements, squeeze back effects, news alerts or sports tickers to enhance the broadcast experience.

SDI over IP

Elemental will showcase software that provides media and entertainment companies with the ability to transport SDI streams over IP. The SMPTE 2022-6 standard specifies how to transport high bitrate signals not encapsulated in MPEG-2 transport streams over IP. In addition, Elemental provides support for SMPTE 2022-5 FEC (forward error correction) for lost packet recovery. Elemental software for live video processing can decode 3G/HD/SD uncompressed SDI over IP and configure and control network-sourced SDI inputs just as other inputs are handled today, with IP and SDI ingest monitoring and standard alerts.

If you plan to attend the NAB Show in Las Vegas, consider scheduling a meeting with Elemental in booth SU2724 to get a first-hand look at the advancements to our software-defined video solutions. 

Submitted by Alyssa on April 12, 2016

The 4K 4Charity Fun Run isn’t your average trade show event. In fact, 4K 4Charity offers a welcome escape from the rigorous trade show routine by providing an opportunity to experience the NAB Show in a whole new way.

In addition to the personal benefits that come with exercise and networking, your participation will also impact local charity, The Shade Tree, and global relief organization, Mercy Corps. All proceeds from 4K 4Charity registration fees will be donated directly to these beneficiaries.

With less than a week left to register, get a feel for the event and enjoy highlights from the 4K 4Charity Fun Run at the 2015 NAB Show in this video. Don’t just take my word for it - see what past 4K 4Charity participants from Elemental had to say about their experience at last year’s event!

"I had an amazing experience at last year's 4K 4Charity Fun Run at NAB.  Helping local and international charities, getting some much-needed exercise and watching an amazing sunrise over the Las Vegas desert made it the most memorable NAB ever!” - Jesse R.

"If you are looking to rejuvenate in the middle of the trade show grind, the 4K 4Charity Fun Run is a great way to gain a new perspective on your industry colleagues while raising money for a great cause." - Keith W.

The 4K 4Charity Fun Run is amazing! Its a very positive experience, and whether running or walking, everyone has a smile on their face. The run is a nice excuse to get out and do something different at a trade show for a change.” - Tom G.

“What I love most about 4K 4Charity is that it injects a dose of health into NAB week, which is full of long days, rich dinners and usually an alcoholic beverage or two. Having a scheduled activity that involves exercise is revitalizing and enhances the overall trade show experience.” - Eli B.

"Amidst the marathon that is NAB Show, the 4K 4Charity is an incredible event that miraculously manages to energize and unite our industry like nothing else!" - Paula T.

Register for the 4K 4Charity Fun Run before time runs out, and do something good for yourself and for those in need. Whether you run or walk, donate or volunteer, you’ll be glad you participated in the 4K 4Charity Fun Run at the 2016 NAB Show. Register today! 

Submitted by Alicia on April 4, 2016

The 2016 NAB Show is shaping up to be exciting. Where else can you hear about the creation of television programs like Fox’s Empire and ABC’s Fresh off the Boat, get an inside look behind-the-scenes at box office hits including Star Wars and Deadpool, and hear from Olympic gold medalist and 10-time boxing world champion, Oscar De La Hoya?

In addition to celebrities and entertainment experts, find inspiration, groundbreaking attractions and speaking sessions beyond the show floor. At the LVCC, you can discover innovation and cutting-edge technologies enabling virtual reality and high dynamic range video, aerial robotics and drones, and connected media and IP advancements that enrich the consumer viewing experience.

Anticipation is building and Elemental is excited to demonstrate technology advancements that are changing the media experience. Beyond the Elemental booth, there are four great speaking sessions planned, so if you geek out on video encoding, take this opportunity to hear from CEO Sam Blackman – most likely wearing signature Elemental green pants – in these keynote presentations:

Our resident video delivery expert, Lionel Bringuier, will give two presentations in technology partner booths, so if you like hands-on product demonstrations – and charming French accents – check out these opportunities:

  • The EMC Isilon Alliance Partner Customer Showcase features a presentation about changing habits around content viewing on Monday, April 18 and Tuesday, April 19 from 1:30 - 2:00pm in booth SL9605.
  • The Scality Theater Presentation features a discussion about next-generation content delivery and how Elemental Delta video delivery combined with Scality RING storage enables enriched consumer experiences. Monday, April 18 from 4:00 - 4:30pm and Tuesday, April 19 from 3:00 - 3:30pm in booth SL10605.

Join us in booth SU2724. We invite you to schedule a meeting with an Elemental representative during your time at NAB. If you can’t make it to Las Vegas this year, check out NAB Show Live to watch live streaming of select conference sessions and interviews with leading industry experts. Or keep an eye on the Elemental Twitter stream to keep up with news and happenings from the show floor and beyond. We look forward to seeing you (and perhaps running with you) in Vegas!


About Elemental


Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006, Elemental is headquartered in Portland, Oregon.


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