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Submitted by Laura on July 21, 2015

Now’s the time to sign up for the most popular new event at IBC 2015: the 4K 4Charity Fun Run! Celebrating major Ultra HD achievements in the industry, this event promotes wellness, networking and charitable giving in a fun and casual environment.

Quick facts:

  • Start time: Saturday, September 12 at 7:30 am (day two of IBC 2015)
  • Distance and course: 4km (2.49-mile) run through Amstel Park in Amsterdam (walking distance from the RAI)
  • Charity: CARE, a leading humanitarian organization that fights global poverty
  • Registration: Open now to all IBC show attendees

Since the inaugural 4K 4Charity Fun Run last September in Amsterdam, we’ve seen participation grow dramatically thanks to a wellspring of support from around the world and across the industry. This video of the most recent run, held in Las Vegas at the 2015 NAB Show, does a really nice job of conveying the vibe at the event.

Why the enthusiasm for a 4K 4Charity Fun Run? That fantastic feeling as you cross the finish line while supporting a shared cause with friends and colleagues or even just submitting your donation! With more than $60,000 raised to date for charities, the media and entertainment tech community is making a HUGE impact for those in need. At the same time, we are creating a healthy, positive and enduring tradition for the industry. This spirit of generosity and adventure is contagious and you can catch it today by registering at 4K 4Charity Fun Run at IBC 2015.

Thank you to all 4K 4Charity Fun Run IBC 2015 sponsors for their support and generosity. Without you, this positive industry event would not be possible:

A limited number of sponsorship positions are still open. If you are interested, please contact Laura Barber at laurab@elementaltechnologies.com.

Whether this is your first time or your third 4K 4Charity Fun Run, supporting this event will undoubtedly be a highlight of your time at the show. We hope you’ll join us on September 12 in Amsterdam! Register at 4k4charity.com.

Submitted by Laura on July 17, 2015

This week, Elemental announced that Sky is using Elemental software to power and deliver its over-the-top (OTT) TV service NOW TV and mobile TV service, Sky Go. At a special press event set in the modern and dynamic West London-based Sky campus, Sky executives Matt McDonald, Director of Broadcast Services, and Emma Lloyd, Director of Corporate Development and Startup Investments, joined Sam Blackman, CEO and Co-founder of Elemental, in providing a definitive roadmap for the video industry as it rockets toward a new and exciting all-IP multi-platform future.

This first installment of a three-part blog post examines the single most disruptive innovation shaping next-generation viewing experiences: software-defined video (SDV). Parts two and three will detail Sky’s multi-platform leadership and Elemental’s support of it as well as the deepening cooperation between the two companies.


Software is eating the video space with a voracious appetite

Elemental CEO and Co-founder Sam Blackman takes a look at the disruptive impact of software through the video lens during a special Pre-IBC2015 event held at Sky.

We all know that change is sweeping the industry, given the massive shift to IP-based delivery and consumption of multiscreen content. By some estimates, 15-20 billion IP connected, video-capable devices with high-quality screens will be in use in the next five years. This influx exerts enormous pressure on media companies to rapidly evolve traditional broadcast facilities in support of an infinitely more complex multiscreen world.

The exponential growth of video complexity also reveals an inescapable truth: dedicated video hardware can no longer keep pace with changing market dynamics. Software is eating the world with a voracious appetite. Video infrastructure is in the midst of a disruptive process that initially took root at the lower end of the market. Now, Moore’s Law enables software to be all-consuming as general-purpose processors have become increasingly powerful. We saw this happen with VMware in enterprise computing; Salesforce in CRM; and more recently, with Arista Networks in the data networking market.

Now, as the transition to HEVC advances and device count ramps to 20 billion, software adoption is taking over. It is unlikely that another generation of hardware-based video processing equipment will come to market.

Elemental is a textbook example of the power of disruptive technology. Since we rolled out our initial VOD and live multiscreen products (Elemental Server V.1 and Elemental Live V.1), Elemental software has devoured a good-sized chunk of the multiscreen market. Since then, we’ve continuously improved our core technology and launched our software-defined VOD and unified headend solutions (Elemental Server V.2 and Elemental Live V.2).

So that’s our hypothesis. The good news is we are seeing results that prove the hypothesis: there is definitive data illustrating that this change is underway. Each year since 2010, Elemental has doubled our customer base as well as the size of our company; our cloud platform growth has tripled over the past 12 months alone. Overall, we’ve grown our business at 50% annually. This momentum simply wouldn’t be possible if software wasn’t taking over – because that’s all we sell!

Elemental software is now sufficiently powerful and comprehensive that it can support entire linear and multiscreen workflows – a single, unified SDV platform for the entire video delivery backbone. The future is here.

As the UK’s biggest pay TV provider, Sky is constantly innovating new ways for customers to enjoy premium TV Everywhere content. Sky has been extremely successful, as evidenced by its NOW TV OTT service growing beyond expectations. In a coming post, you’ll learn from Matt McDonald, Director of Broadcast Services for Sky, about the Sky content supply chain and how Elemental is powering that engine.

Submitted by Mark on July 6, 2015

Ravensbourne is a renowned and highly innovative London arts college that specializes in digital media, fashion, and design. Notable alumni include David Bowie, Stella McCartney, and Bruce Oldfield. Every year at Ravensbourne, students organize and run The Degree Show where graduates show off their talents.

From June 17 to 19, Ravensbourne technology students live broadcast The Degree Show events and field interviews in 4K using Elemental Live, which converts SDI inputs to high-efficiency video coding (HEVC/H.265) for 4K broadcast over a temporary local television frequency and a simultaneous online stream via the official Ravensbourne website.

“The experience afforded to us by companies like Elemental is invaluable,” said Yasser Youssef, Ravensbourne Student and Degree Show Engineering Manager. “The chance to get hands-on with the video processing capabilities of Elemental Live is a key element of ensuring that we stay abreast of current and emerging technologies.”

Elemental is proud to have been involved in The Degree Show and to have worked with Ravensbourne’s talented broadcast technology students. As broadcast technology continues to evolve towards 4K TV, OTT streaming, and software-defined video, the hands-on experience gained by Ravensbourne students with Elemental Live will enable them to take on roles at leading broadcasters and operators including some of our biggest customers.


About Elemental


Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006, Elemental is headquartered in Portland, Oregon.


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