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Video Processing Perspectives

Elemental Blog

Elemental Blog

Submitted by Alicia on October 22, 2014
Live Sketch by Natalka Design

In early October, Elemental CEO Sam Blackman and Aspera CEO Michelle Munson took the stage together at the Akamai Edge conference to present the partner keynote and describe the technology behind EVS streaming of the 2014 World Cup. The workflow incorporated technology from EVS, Aspera, Elemental and Akamai to bring content to viewers around the world. This was no easy task. The World Cup had 243 different live streams per game, almost 2.8 million minutes of encoded streams overall and 15 million hours of content watched by viewers.

The workflow originated in Brazil, where EVS captured multiscreen content, which was then transferred at high-speed to the cloud using Aspera FASP technology, a software transport platform for bulk data. Elemental enabled scalable video processing in the cloud and passed live content to Akamai for global delivery.

Beyond the World Cup, Elemental offers an integrated solution with Aspera FASP technology that enables high-speed transfer of media assets in a file-based video processing workflow. With Aspera, Elemental management and video processing software dramatically accelerates file transfer in both point-to-point workflows and workflows to and from the cloud. Learn more about this how Elemental software works with Aspera solutions in this webinar, which took place on October 15. You can also learn more in this joint solution brief.

Submitted by Keith on September 23, 2014

The latest e-book from Verimatrix is a must-read for service providers that are planning to intensively capitalize on IP and software-based technologies in order to deploy, power and manage a flexible suite of resources across their managed networks and beyond. “Rise of the Software-Empowered Video Operator, Part II: Progressive IP and Software-based Ecosystems Deliver the Future” is authored by executives from leading technology providers, including Elemental, and amplifies key components in the overall workflow of the software-empowered video operator model.

One of the key questions video providers face in today's multiscreen world is: how to keep pace with rapid changes in video technology and consumer demand without breaking the bank, over-provisioning resources, and taking unnecessary risks? Traditional video infrastructure must give way to flexible models that accommodate new and emerging requirements. New solutions also need to support business models that are shifting from high-fixed and low variable costing to low-fixed and high variable infrastructure expenditures.

In this e-book, we look at the industry transition from dedicated equipment to software-based architectures in collaboration with partners playing a critical role in creating software-centric solutions for the digital video ecosystem. Our chapter focuses on software-defined video processing that provides the flexibility, scalability and performance required to transform high quality video into new revenue streams via turnkey, cloud-based and virtualized deployment models.

A software-defined approach frees video providers from the constraints of dedicated equipment by allowing for the best architecture and processor combination to be used for a particular application, even if that application changes over time. Support for new services and video formats can be integrated through simple software upgrades and enables pay TV operators, content programmers and broadcasters to keep pace with an evolving industry embracing display formats like 4K Ultra HD and implementing standards such as HEVC and MPEG-DASH.

With the flexibility inherent to software, video providers don’t have to wait for new custom video chips to be released to market. They can continually update and enhance their infrastructure in line with increased consumer demand and technology advancements to create new revenue generating video services. Download your copy of “Rise of the Software-Empowered Video Operator, Part II: Progressive IP and Software-based Ecosystems Deliver the Future” for further insights.

Submitted by Mark on September 11, 2014

At IBC today, we officially announced the availability of Elemental Delta, a new video delivery platform for repurposing and delivering both live and VOD content for any type of screen and over any type of network. Repurposing content includes the ability to convert live television broadcasts into file-based assets for services such as catch-up TV and nPVR. Though both services share much in common, a few issues need to be taken into consideration in implementing nPVR.

The legal framework around nPVR services differs depending on geography. For example, in the United States, nPVR services are required to retain per-user recordings of content. Other countries allow for the sharing of files by multiple users, but impose storage time limits. This is why many service providers are reluctant to replace costly set-top box DVRs with a centralized nPVR service. Elemental Delta addresses this by creating private copy MP4 or MPEG-TS files. Service providers can allocate storage space per subscriber and give them full control of their recordings, just as with a traditional DVR.

Contractual obligations may also impose limits on nPVR services as premium content owners, especially pay TV channels, commonly insist on full content protection. Elemental Delta provides an end-to-end solution that enables service providers to keep content encrypted at rest on a NAS and packaged just in time in any ABR format with DRM applied.

Elemental Delta also supports ad insertion, removal and ad replacement. For nPVR services, this means that viewers are less likely to skip commercials while service providers can track the impact of targeted campaigns.

If you’re attending IBC, visit Elemental in Hall 4, stand 4.B75 for an nPVR demonstration. For more information about how to create the ultimate nPVR service using Elemental Delta, download the Live-to-VOD white paper.

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Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006, Elemental is headquartered in Portland, Oregon.

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