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Video Processing Perspectives

Elemental Blog

Elemental Blog

Submitted by Keith on September 23, 2014

The latest e-book from Verimatrix is a must-read for service providers that are planning to intensively capitalize on IP and software-based technologies in order to deploy, power and manage a flexible suite of resources across their managed networks and beyond. “Rise of the Software-Empowered Video Operator, Part II: Progressive IP and Software-based Ecosystems Deliver the Future” is authored by executives from leading technology providers, including Elemental, and amplifies key components in the overall workflow of the software-empowered video operator model.

One of the key questions video providers face in today's multiscreen world is: how to keep pace with rapid changes in video technology and consumer demand without breaking the bank, over-provisioning resources, and taking unnecessary risks? Traditional video infrastructure must give way to flexible models that accommodate new and emerging requirements. New solutions also need to support business models that are shifting from high-fixed and low variable costing to low-fixed and high variable infrastructure expenditures.

In this e-book, we look at the industry transition from dedicated equipment to software-based architectures in collaboration with partners playing a critical role in creating software-centric solutions for the digital video ecosystem. Our chapter focuses on software-defined video processing that provides the flexibility, scalability and performance required to transform high quality video into new revenue streams via turnkey, cloud-based and virtualized deployment models.

A software-defined approach frees video providers from the constraints of dedicated equipment by allowing for the best architecture and processor combination to be used for a particular application, even if that application changes over time. Support for new services and video formats can be integrated through simple software upgrades and enables pay TV operators, content programmers and broadcasters to keep pace with an evolving industry embracing display formats like 4K Ultra HD and implementing standards such as HEVC and MPEG-DASH.

With the flexibility inherent to software, video providers don’t have to wait for new custom video chips to be released to market. They can continually update and enhance their infrastructure in line with increased consumer demand and technology advancements to create new revenue generating video services. Download your copy of “Rise of the Software-Empowered Video Operator, Part II: Progressive IP and Software-based Ecosystems Deliver the Future” for further insights.

Submitted by Mark on September 11, 2014

At IBC today, we officially announced the availability of Elemental Delta, a new video delivery platform for repurposing and delivering both live and VOD content for any type of screen and over any type of network. Repurposing content includes the ability to convert live television broadcasts into file-based assets for services such as catch-up TV and nPVR. Though both services share much in common, a few issues need to be taken into consideration in implementing nPVR.

The legal framework around nPVR services differs depending on geography. For example, in the United States, nPVR services are required to retain per-user recordings of content. Other countries allow for the sharing of files by multiple users, but impose storage time limits. This is why many service providers are reluctant to replace costly set-top box DVRs with a centralized nPVR service. Elemental Delta addresses this by creating private copy MP4 or MPEG-TS files. Service providers can allocate storage space per subscriber and give them full control of their recordings, just as with a traditional DVR.

Contractual obligations may also impose limits on nPVR services as premium content owners, especially pay TV channels, commonly insist on full content protection. Elemental Delta provides an end-to-end solution that enables service providers to keep content encrypted at rest on a NAS and packaged just in time in any ABR format with DRM applied.

Elemental Delta also supports ad insertion, removal and ad replacement. For nPVR services, this means that viewers are less likely to skip commercials while service providers can track the impact of targeted campaigns.

If you’re attending IBC, visit Elemental in Hall 4, stand 4.B75 for an nPVR demonstration. For more information about how to create the ultimate nPVR service using Elemental Delta, download the Live-to-VOD white paper.

Submitted by Lisa on August 27, 2014

We always look forward to IBC with great anticipation – the myriad events, face to face interaction and cutting edge technology demonstrations all make our time in Amsterdam exciting and dynamic. Another point of excitement has been designing our stand (which grows larger each year!) and putting forward the solutions we plan to showcase on our patch of real estate at the RAI.

You can find Elemental this year at IBC in Hall 4, Stand 4.B75 where attendees can expect to see live linear encoding in the cloud, live and file-based 4K HEVC streaming, time-shifted TV services with just-in-time packaging, and virtual video processing and management deployments.

We will also have a hands-on demonstration where redundancy and seamless encoder failover will be shown – with literal cord cutting! We’ll say no more at the moment, but you won’t want to miss this opportunity to wield scissors to interrupt a live network connection.

Our presence at IBC will extend well beyond our stand with industry partners sourcing 4K content directly from Elemental for a variety of technology demonstrations. Keep an eye out for Ultra HD content captured by Elemental, including sports, ballet, views from hot air balloons, boats, bridges and more across the show floor sporting our brandmark.

Kick off day two at IBC with a beautiful run or walk through Amsterdam in the first annual 4K 4Charity fun run. Join Elemental, co-founding sponsor Ericsson, and supporting sponsors AJA, deltatre, Dolby Laboratories, DTS, Microsoft and White Oaks on Saturday, 13 September at 7h30 and help us celebrate 2014 as a year of 4K achievements. Learn more at 4K4Charity.com.

Please schedule a meeting with an Elemental representative during your time at IBC. If you can’t make it to Amsterdam this year, but still want to receive news from the show floor and beyond, sign up for email updates from Elemental and make sure to follow us on Twitter. We look forward to seeing you (and hopefully running with you!) in Amsterdam.

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Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006, Elemental is headquartered in Portland, Oregon.

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