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Video Processing Perspectives

Elemental Blog

Elemental Blog

Submitted by Lisa on March 24, 2015

Today Elemental is pleased to announce the expansion of our product line to support statistical multiplexing and enhanced management operations in large-scale video processing deployments. New capabilities enable broadcasters, content owners, pay TV operators and other service providers to implement flexible and scalable unified infrastructure that supports both traditional broadcast and multiscreen linear video delivery.

These product line additions are logical extensions to meet the needs of customers that have long used Elemental video processing for both real-time and on-demand adaptive bitrate streaming. In putting forward successful multiscreen offerings supported by Elemental software, customers have inquired as to how that same highly flexible software might benefit traditional video infrastructure and linear TV delivery. Our new offerings are not mere tweaks to our software stack, but additions that allow customers to turn on hundreds of linear channels quickly.

Software-defined video (SDV) solutions are shaping the next generation of linear TV service offerings. To alleviate the cost and complexity of keeping pace with continual industry transformation, operators are looking to software-based solutions that can be easily updated to accommodate technology advances and product enhancements. Elemental® Live encoding, used in conjunction with Elemental® Statmux and Elemental® Conductor management software, give operators the ability to implement video delivery workflows using flexible software in a unified infrastructure. This approach offers operational efficiencies for video distribution that fixed hardware infrastructure simply cannot match. Learn more from our Unified Linear TV Delivery white paper.

At NAB 2015, Elemental will demonstrate video processing and delivery workflows that integrate statistical multiplexing, end-to-end redundancy and multiscreen content delivery such that pay TV operators can architect unified headends for linear channel operations.

To help connect customers with our software solutions, Elemental is also pleased to welcome Todd Hinders to the role of vice president of sales for the Americas. Formerly of Cisco, Todd has extensive experience in the video software and encoding industries and will help bring Elemental solutions for unified infrastructure to pay TV operators and other service providers in North and South America.

Submitted by Laura on March 19, 2015

With 42 matches down - including the heart-pounding excitement of last night’s historic win for South Africa – attention to the ICC Cricket World Cup 2015 is growing as the knock-out rounds continue ahead of the March 29 final on the Melbourne Cricket Ground.

Highest scorers in the intense six-week, 49-match global competition include the likes of Kumar Sangakkara, Brendan Taylor and Ab De Villiers with 496, 433 and 417 runs respectively. From an advanced technology and enhanced fan experience perspective, Tata Sky is another champion.

India’s leading direct-to-home (DTH) operator launched the first commercial 4K video service and set-top boxes in the subcontinent just ahead of the ICC Cricket World Cup 2015. (Tata Sky is a joint venture between the TATA Group and 21st Century Fox.)

As the sole provider of software-based video processing for the Tata Sky 4K commercial delivery service, Elemental is helping to bring lucky Cricket fans equipped with 4K-capable televisions a view of native 4K content. Software-based Elemental® Live systems perform real-time video processing of Tata Sky 4K content in HEVC at 60/50fps for linear streaming to Tata Sky 4K set-top boxes.

While sports fans were also able to watch 4K broadcasts of the 2014 FIFA World Cup last June, the ICC Cricket World Cup broadcasts in 4K have a much broader scope.

We won’t dare to predict a winner, nor suggest a favorite to take home the Cricket World Cup 2015 trophy. But, on behalf of cricket and 4K fans everywhere, we will declare Tata Sky a winner.

Submitted by Tom Butts on March 11, 2015

Tom Butts, Editor-in-Chief, TV Technology

This year, as in several years past, the NAB Show will focus on 4K. But many attendees will also focus on a different kind of 4K – the kind you accomplish with running shoes.

No, I’m not talking about the nearly million-square foot exhibit floor. I’m talking about the 4K Charity Fun Run, a 2.49-mile (4 km) race that will take place on Tuesday, April 14 at the NAB Show in Las Vegas. The run will start at 7:30 a.m. and loop through Sunset Park, near McCarran International Airport, with transportation for runners provided free of charge from NAB Show hotels.

The inaugural 4K run took place at the IBC Show in Amsterdam and there was so much positive feedback organizers decided to bring it to NAB. The event is co-founded by Elemental Technologies and Ericsson and co-sponsored by Akamai Technologies, Aspera, an IBM company, Dolby Laboratories and Verimatrix, with supporting sponsorship from ChyronHego, DTS and EVS. Newbay Media, TV Technology’s parent company, is a media sponsor.

The IBC run raised more than $23,000 for Oxfam International and organizers are hoping for an even bigger event, commensurate with the size of the show. Proceeds from the run will go to Heifer International, an organization that helps link communities and bring sustainable agriculture and commerce to areas with a long history of poverty. Additionally, a portion of the proceeds will be given to Shade Tree, a local Las Vegas-based charity that provides safe shelter to homeless and abused women and children in crisis. Race participants are also encouraged to join ONE, a campaign and advocacy organization fighting extreme poverty and preventable disease.

If you are interested in joining the run as a participant or want to sponsor a runner, visit the 4K Fun Run charity page at Hope to see you there!


About Elemental


Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006, Elemental is headquartered in Portland, Oregon.


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