4K video remains at the forefront of industry innovation. Yet, as with any new technology, there is a process to fully realizing its potential so customers can experience it as it was envisioned. 4K video is in a period of refinement, where companies across the video ecosystem have the opportunity to optimize the viewing experience for customers.
Because of 4K video’s higher resolution, physically larger viewing space, and higher frame rates, consumers are more likely to perceive visual defects in playback. Service providers and content owners alike share a vested interest in demanding a higher quality experience from 4K content to maintain a competitive edge and to ensure an appropriate return on 4K capital investment.
4K content preparation and delivery requires highly capable video processing and measurement platforms to provide the most seamless experience for viewers. Operators must understand optimal encoder settings and recognize the unique settings that each network configuration requires for encoding, packaging, and delivery. This is key to mitigating and preventing pitfalls.
Elemental and IneoQuest have identified five common pitfalls of 4K video quality impairments, their symptoms and root causes, and best practices to mitigate or eliminate these issues. To learn more, download this solution brief or watch this archived webcast.
Today, consumers have widespread access to streaming video services with content choices coming online in ever greater quantities and at vastly improved quality. Given this dynamic, it is increasingly important for video providers to manage the security of OTT offerings throughout the video delivery chain.
In this webcast, moderator Keith Wymbs, CMO, Elemental, leads a roundtable discussion with Steve Christian, SVP Marketing, Verimatrix and Lionel Bringuier, Director of Product Management, Elemental, about digital rights management (DRM) solutions in light of browser diversity and security silos, content protection using forensic watermarking technologies, and the use of common encryption as MPEG-DASH adoption accelerates.
The panel also touches on how trends such as software-based video processing and the cloud are enabling solutions that protect content end-to-end, the accompanying capability for analytics that measure quality of service, consumption of online media, and the role of server-side ad insertion as a means for content monetization.
Watch the on-demand replay of the webcast, Secure Content for Connected Video Experiences, to learn more about how IPTV, pay TV operators and greenfield OTT players alike can simplify video infrastructure maintenance and operational requirements while offering connected video experiences with end-to-end content protection.
Symphony Communication Public Company Limited has become one of Thailand’s leading service providers, offering fiber optic telecommunications and IT infrastructure services to both local and international markets. In the country, there are an estimated 19.5 million Internet users, a number which has grown rapidly with the popularity of social networks, streaming and mobile phone services.
Symphony Communication also provides fiber optic networks to neighboring countries including Laos, Cambodia, Vietnam, Myanmar, Malaysia and Singapore. The company uses software-defined video solutions from Elemental to receive video content, transcode and package IP streams, and deliver media to end-users. The service provider currently offers 124 channels for applications on mobile devices and web browsers enabling users to stream video.
In the Asia-Pacific region, demand for streaming services is expected to continue to grow at a rapid pace. Kittiphol Pongnoparat, VP of IP Services at Symphony Communication, says the company is planning for the future by increasing content available to customers in Thailand and neighboring countries, developing high-definition (HD) and video-on-demand (VOD) solutions, and enhancing the company’s IP streaming service. Learn more about how Elemental video solutions support Symphony Communication in this customer snapshot.
Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006, Elemental is headquartered in Portland, Oregon.