Elemental Blog

Video Processing Perspectives

Elemental Blog

Elemental Blog

Submitted by Mark on July 6, 2015

Ravensbourne is a renowned and highly innovative London arts college that specializes in digital media, fashion, and design. Notable alumni include David Bowie, Stella McCartney, and Bruce Oldfield. Every year at Ravensbourne, students organize and run The Degree Show where graduates show off their talents.

From June 17 to 19, Ravensbourne technology students live broadcast The Degree Show events and field interviews in 4K using Elemental Live, which converts SDI inputs to high-efficiency video coding (HEVC/H.265) for 4K broadcast over a temporary local television frequency and a simultaneous online stream via the official Ravensbourne website.

“The experience afforded to us by companies like Elemental is invaluable,” said Yasser Youssef, Ravensbourne Student and Degree Show Engineering Manager. “The chance to get hands-on with the video processing capabilities of Elemental Live is a key element of ensuring that we stay abreast of current and emerging technologies.”

Elemental is proud to have been involved in The Degree Show and to have worked with Ravensbourne’s talented broadcast technology students. As broadcast technology continues to evolve towards 4K TV, OTT streaming, and software-defined video, the hands-on experience gained by Ravensbourne students with Elemental Live will enable them to take on roles at leading broadcasters and operators including some of our biggest customers.

Submitted by Dwayne on June 17, 2015

Around the globe, we’re seeing more and more people opt for tuning in online to catch major live events in real-time. The higher profile the event, the more pressure mounts to meet the technological demands of massive audiences expecting to see high quality video streamed to their device of choice.

Whether it’s a specific sporting event like a World Cup final or the opening ceremony of an Olympic Games, must-see performances and concerts, gaming tournaments and other iconic content, online viewership has increased at staggering rates, doubling over the past three years alone. Knowing that demand could very quickly outstrip available resources, video programmers around the world have turned to Elemental to support these high-stakes scenarios and to deliver premium content anywhere, anytime with innovative, scalable software.

Now we’re doing the same with the Microsoft Xbox Live Events team. The team was created in 2010 to bring high quality live events to discriminating viewers that expect first class standards in terms of picture quality, latency and content delivery. In fact, 75 to 85 percent of Xbox console viewers can tap into an 11 Mbps stream. With 80 live streamed broadcasts to more than 40 countries to date, the Xbox live events team has met the lofty standards of their technologically advanced audience. This commitment to execute and deliver is the reason why Corey Smith, Service Engineering Manager at Xbox Live and his team partnered with Elemental.

“With Elemental we have been able to tackle the most demanding internet based broadcast events. Our partnership has been the key to success for Xbox in delivering a high quality broadcast that customers expect and differentiates us from many other internet broadcasters.”

To watch the presentation Corey gave at Streaming Media West 2014 on the use of Elemental software-defined video solutions to execute its goals around linear events streaming with dynamic ad insertion to a worldwide audience, click here.

Submitted by Sam on June 16, 2015

Over the past few years, Oregon’s technology industry has enjoyed a strong resurgence and now employs more than 90,000 workers. Unlike our historical roots in hardware-centric companies, software firms are now driving the majority of this growth. Given the general trend away from hardware to software-defined approaches, this comes as no surprise.

What might be unexpected, however, is that Oregon still falls below the national average for software-related jobs. Specifically, a recent industry benchmark issued by the Austin Technology Council (ATC) ranked Portland lower in terms of overall technology talent concentrations than major industry hubs across the U.S., such as San Jose, Seattle, Austin and San Francisco. Given the cluster-based nature of the technology industry, if we don’t establish Portland as a leading software development center now, there will be severe ramifications for our regional economic growth in the future.

So, how can Portland’s TechTown turn the tables and ensure we become a premiere software hub on a national and global level? By tapping into ALL the talent we have locally by committing to a more diverse and inclusive workforce. Today we are taking our first public steps to move these efforts forward, and have joined the Portland Development Commission (PDC), Technology Association of Oregon, Worksystems, Inc, and 12 other Portland companies in taking the Tech Diversity Pledge, an initiative that aims to improve training and hiring practices to create a more diverse workforce in Portland and beyond.

From its initial founding, Elemental has been committed to creating a workplace that fosters diversity and a culture that attracts, develops and retains talents of all backgrounds. We believe in the power of diversity and recognize that world-class innovation stems from inclusion, equality and transparency. To ensure accountability, we will self-report our diversity statistics on an annual basis.

The roots of gender and race underrepresentation in technology go deep into our education system and society. The focus on diversity and inclusion must start in early childhood — including reaching underrepresented young people. Later this month, I’ll share details about a unique event we’re holding this fall to promote greater diversity in Portland’s technology community. Funds from this event will be earmarked for a local group focused on making technology academic programs and careers more accessible to underrepresented youth.

The work we are taking on as rising tech companies to bring these issues to the surface is important. But it is just the beginning. We must be patient, as meaningful change of this magnitude takes time. Finally, we hope many more companies sign the pledge in the future. To ensure these efforts come to fruition, every company in Oregon’s tech sector must proactively support inclusivity and diversity.


About Elemental


Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006, Elemental is headquartered in Portland, Oregon.


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