At NAB 2014, Elemental introduces software-defined video (SDV) solutions that enable pay TV operators, content programmers, broadcasters and other video providers to keep pace with an evolving industry embracing display formats like 4K Ultra HD and implementing standards such as HEVC and MPEG-DASH. SDV offers a new paradigm and a viable way to serve premium content to any screen, anywhere, at any time with reduced complexity and maximum flexibility.
Software-defined video is an infrastructure-agnostic approach to implementing flexible, scalable and easily upgradable video architectures. Unlike legacy solutions, this advancement allows video providers to deploy software across an optimal combination of dedicated and virtualized resources in both private and public data centers. A software-defined approach frees video providers from the constraints of dedicated equipment by allowing for the best architecture and processor combination to be used for a particular application, even if that application changes over time. Support for new services and video formats can be integrated seamlessly through simple software upgrades.
Video processing software from Elemental provides the flexibility, scalability and performance required to transform high quality video into new revenue streams via turnkey, cloud-based and virtualized deployment models. You can learn more about Elemental software-defined video in booth SU2724 at NAB. You can also hear thoughts from Elemental CEO Sam Blackman about the advantages available with content delivery services built upon a software-based platform in this video and read about Elemental’s software-based approach to solving the future of video in this white paper. Finally, learn how solutions from Elemental integrate with the newly announced Ericsson Virtualized Encoding platform that reduces the complexity of video delivery and enables the next generation of TV Anywhere services and applications.
Over the past several months, Elemental and Oregon Ballet Theatre (OBT) have worked closely together to capture the company’s performances in beautiful 4K Ultra HD video. This partnership culminated with Elemental shooting studio rehearsals and live performances of The Nutcracker last December and creating a highlight reel that debuted at the OBT season preview in February, attended by subscribers, patrons, board members and local media.
Elemental’s videographer filmed the classic Balanchine ballet from multiple angles with a Canon C500 4K camera and used capture gear from AJA Video Systems and Convergent Design to achieve 24, 50 and 60 fps recordings (many thanks to local supplier Professional Video for working with Elemental to procure exceptional equipment). Next, Elemental applied its video processing expertise to the raw footage to choreograph video outputs that display impressively on an 84-inch 4K TV. With constant motion and deep shadows accented with bright spotlights, live ballet presents a unique kind of encoding challenge. Elemental was proud to offer performance highlights and a peek behind the scenes for an immersive video experience after the fact.
Supporting Oregon Ballet Theatre contributes to Elemental’s ongoing mission of community involvement and collaboration with local organizations. Highlighting the impressive arts the Pacific Northwest has to offer results in multiplied rewards for all involved. With a continued focus on community service, Elemental plans to film additional Portland-based events in the future, enabling others to produce and experience remarkable 4K video content.
The 2014 Winter Games are underway in Sochi, and Elemental is working with leading Russian satellite TV operator NTV Plus and semiconductor supplier Broadcom to power a telecast of the two-week event. NTV Plus announced the world’s first 4K high-efficiency video coding (HEVC/H.265) satellite transmission on February 12, with live streaming of the Games in Ultra HD to special public and cinema viewing points for Russian audiences February 7-16.
NTV Plus pioneered the initiative to broadcast the Sochi 2014 Winter Games in 4K. Following an extensive period of testing during 2013, NTV Plus designed and deployed an end-to-end 4K HEVC workflow that features Sony 4K cameras, Elemental Live video encoders, NTV Plus satellite uplink and signal receiving systems and Broadcom-enabled real-time decoders for playback on Panasonic 4K TVs. A single video stream encoded by Elemental enables NTV Plus to reduce the 100Mb of bandwidth which would otherwise have been required for delivery of 4K HEVC content.
The collaboration in Sochi between Elemental, Broadcom and NTV Plus validates the growing market for Ultra HD in 2014 and beyond. Elemental is independently working with broadcasters in more than 35 countries across five continents to deliver the 2014 Sochi Games to millions of viewers across multiple screens and formats. Unlike fixed-hardware solutions, Elemental’s software-based platform allows for content providers to easily implement a flexible video processing solution to seamlessly support ever-changing video delivery requirements. And as with the Winter Games, Elemental’s award-winning HEVC implementation enables broadcasters to offer full frame rate live streaming of global sporting events in 4K to viewers worldwide, including the upcoming FIFA World Cup.
Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006, Elemental is headquartered in Portland, Oregon.