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Video Processing Perspectives

Elemental Blog

Elemental Blog

Submitted by Alicia on April 22, 2014

Elemental green extends well beyond our brandmark. It also represents the healthy culture we strive to create on a daily basis. Recognized and respected as a “green” company within the community, Elemental employees are encouraged to contribute to a healthy environment and increased sustainability. On Earth Day, we not only see an opportunity to assess how well we’re supporting our community, but also reflect upon ways to improve our efforts.

To celebrate Earth Day 2014, Elemental is participating in a neighborhood cleanup at a local park. Throughout the year, Elemental employees are dedicated to giving back, regular volunteering and investing in our community. Our efforts have three primary areas of focus: education, hunger and environment, and last year, Elemental employees volunteered more than 1,000 hours with a 75% participation rate.

Living in beautiful Portland makes it easy for employees to take advantage of several environmentally friendly commuting options. Elemental provides public transit passes, shared vehicle access and support for bike commuting. A recent survey of employees found that 85% of commutes to Elemental headquarters are non-single-occupancy-vehicle trips, whether they are by public transit, bike, on foot, in a carpool or via a car share service.

Recognized as one of the 100 Best Companies to Work For in Oregon, Elemental creates a high-performance, positive culture invested in its community. If you’re interested in joining our talented team, take a look at our current open positions.

Submitted by Lisa on April 5, 2014

At NAB 2014, Elemental introduces software-defined video (SDV) solutions that enable pay TV operators, content programmers, broadcasters and other video providers to keep pace with an evolving industry embracing display formats like 4K Ultra HD and implementing standards such as HEVC and MPEG-DASH. SDV offers a new paradigm and a viable way to serve premium content to any screen, anywhere, at any time with reduced complexity and maximum flexibility.

Software-defined video is an infrastructure-agnostic approach to implementing flexible, scalable and easily upgradable video architectures. Unlike legacy solutions, this advancement allows video providers to deploy software across an optimal combination of dedicated and virtualized resources in both private and public data centers. A software-defined approach frees video providers from the constraints of dedicated equipment by allowing for the best architecture and processor combination to be used for a particular application, even if that application changes over time. Support for new services and video formats can be integrated seamlessly through simple software upgrades.

Video processing software from Elemental provides the flexibility, scalability and performance required to transform high quality video into new revenue streams via turnkey, cloud-based and virtualized deployment models. You can learn more about Elemental software-defined video in booth SU2724 at NAB. You can also hear thoughts from Elemental CEO Sam Blackman about the advantages available with content delivery services built upon a software-based platform in this video and read about Elemental’s software-based approach to solving the future of video in this white paper. Finally, learn how solutions from Elemental integrate with the newly announced Ericsson Virtualized Encoding platform that reduces the complexity of video delivery and enables the next generation of TV Anywhere services and applications.

Submitted by Alicia on February 28, 2014

Over the past several months, Elemental and Oregon Ballet Theatre (OBT) have worked closely together to capture the company’s performances in beautiful 4K Ultra HD video. This partnership culminated with Elemental shooting studio rehearsals and live performances of The Nutcracker last December and creating a highlight reel that debuted at the OBT season preview in February, attended by subscribers, patrons, board members and local media.

Elemental VideographyElemental’s videographer filmed the classic Balanchine ballet from multiple angles with a Canon C500 4K camera and used capture gear from AJA Video Systems and Convergent Design to achieve 24, 50 and 60 fps recordings (many thanks to local supplier Professional Video for working with Elemental to procure exceptional equipment). Next, Elemental applied its video processing expertise to the raw footage to choreograph video outputs that display impressively on an 84-inch 4K TV. With constant motion and deep shadows accented with bright spotlights, live ballet presents a unique kind of encoding challenge. Elemental was proud to offer performance highlights and a peek behind the scenes for an immersive video experience after the fact.

OBT Season PreviewSupporting Oregon Ballet Theatre contributes to Elemental’s ongoing mission of community involvement and collaboration with local organizations. Highlighting the impressive arts the Pacific Northwest has to offer results in multiplied rewards for all involved. With a continued focus on community service, Elemental plans to film additional Portland-based events in the future, enabling others to produce and experience remarkable 4K video content.

Learn more about Elemental and its presence in the community by following us on Facebook and Twitter. To learn more about Oregon Ballet Theatre and upcoming performances, visit OBT’s website.

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Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006, Elemental is headquartered in Portland, Oregon.

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