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Video Processing Perspectives

Elemental Blog

Elemental Blog

Submitted by Alicia on February 28, 2014

Over the past several months, Elemental and Oregon Ballet Theatre (OBT) have worked closely together to capture the company’s performances in beautiful 4K Ultra HD video. This partnership culminated with Elemental shooting studio rehearsals and live performances of The Nutcracker last December and creating a highlight reel that debuted at the OBT season preview in February, attended by subscribers, patrons, board members and local media.

Elemental VideographyElemental’s videographer filmed the classic Balanchine ballet from multiple angles with a Canon C500 4K camera and used capture gear from AJA Video Systems and Convergent Design to achieve 24, 50 and 60 fps recordings (many thanks to local supplier Professional Video for working with Elemental to procure exceptional equipment). Next, Elemental applied its video processing expertise to the raw footage to choreograph video outputs that display impressively on an 84-inch 4K TV. With constant motion and deep shadows accented with bright spotlights, live ballet presents a unique kind of encoding challenge. Elemental was proud to offer performance highlights and a peek behind the scenes for an immersive video experience after the fact.

OBT Season PreviewSupporting Oregon Ballet Theatre contributes to Elemental’s ongoing mission of community involvement and collaboration with local organizations. Highlighting the impressive arts the Pacific Northwest has to offer results in multiplied rewards for all involved. With a continued focus on community service, Elemental plans to film additional Portland-based events in the future, enabling others to produce and experience remarkable 4K video content.

Learn more about Elemental and its presence in the community by following us on Facebook and Twitter. To learn more about Oregon Ballet Theatre and upcoming performances, visit OBT’s website.

Submitted by Lisa on February 13, 2014

Year of 2014KThe 2014 Winter Games are underway in Sochi, and Elemental is working with leading Russian satellite TV operator NTV Plus and semiconductor supplier Broadcom to power a telecast of the two-week event. NTV Plus announced the world’s first 4K high-efficiency video coding (HEVC/H.265) satellite transmission on February 12, with live streaming of the Games in Ultra HD to special public and cinema viewing points for Russian audiences February 7-16.

NTV Plus pioneered the initiative to broadcast the Sochi 2014 Winter Games in 4K. Following an extensive period of testing during 2013, NTV Plus designed and deployed an end-to-end 4K HEVC workflow that features Sony 4K cameras, Elemental Live video encoders, NTV Plus satellite uplink and signal receiving systems and Broadcom-enabled real-time decoders for playback on Panasonic 4K TVs. A single video stream encoded by Elemental enables NTV Plus to reduce the 100Mb of bandwidth which would otherwise have been required for delivery of 4K HEVC content.

The collaboration in Sochi between Elemental, Broadcom and NTV Plus validates the growing market for Ultra HD in 2014 and beyond. Elemental is independently working with broadcasters in more than 35 countries across five continents to deliver the 2014 Sochi Games to millions of viewers across multiple screens and formats. Unlike fixed-hardware solutions, Elemental’s software-based platform allows for content providers to easily implement a flexible video processing solution to seamlessly support ever-changing video delivery requirements. And as with the Winter Games, Elemental’s award-winning HEVC implementation enables broadcasters to offer full frame rate live streaming of global sporting events in 4K to viewers worldwide, including the upcoming FIFA World Cup.

Submitted by Keith on January 7, 2014

Representatives from Elemental spent a day at CES 2014 touring the show floor with a reporter new to the annual tech extravaganza. Seeing the exhibition through the eyes of an individual less familiar with the event was in itself a great experience for us. It led us through a good amount of questions and insights about the industry, some of which we’d like to share as we dive into 2014 and all it holds for the evolution of video over the next few years.

1. Is the creation of 4K Ultra HD content gaining momentum? 

GoPro Booth

While most of the demos on the show floor are optimized to show off the “glass”, we’d have to say yes. As 4K content, services, chips and STBs become more available and consumer demand ramps, content creators are beginning to future proof productions in the 4K format. Netflix and Amazon have both announced original series shot in 4K and we see even the likes of GoPro at CES with 4K content displayed in its full immersive glory (much of which was encoded with Elemental video processing software). When consumers are able to produce stunning content like this from a camera mounted on their head or bike or skateboard, we’d say there is a bit of momentum in play.

2. Are consumer electronics capable of native HEVC display available or coming soon?

Yes. Plenty of devices were on hand at CES capable of HEVC decoding and display. Elemental proved HEVC interoperability with Qualcomm’s Snapdragon processor last year at IBC and is working with a number of chipset suppliers at the show, including Broadcom and STMicroelectronics, to demonstrate the same capability. 


We even saw the content that we captured in November on display in Samsung’s booth being decoded by the latest TV set itself. We also showed 4K HEVC video processing and playback via set-top box in our suite at the Venetian Hotel during the exhibition. The industry is coming together from an end-to-end ecosystems perspective very quickly.

3. Might CDNs be the first to deliver 4K video to consumers?

We tend to think that this could be the case. Most 4K delivery demonstrations to date have taken place in labs or in controlled show environments. Elemental achieved several 4K milestones in the latter part of 2013, including the first demonstration of real-time 4Kp30 HEVC video processing at the Osaka Marathon and real-time 4Kp60 HEVC video processing at a special event in London. However, the design of these workflows allowed for controlled distribution of content over Ethernet. Now, at CES, Elemental is working in partnership with Akamai to demonstrate encoding and distribution of 4K HEVC content over a global delivery network. And in the MPEG-DASH format no less! This demonstration was seen in Qualcomm’s booth (#8252) being decoded by a tablet and rendered on a 4K Sony TV. It is a good indicator that IP-based 4K content delivery will be a reality in 2014.

4. Will 4K go the way of 3D?

We think not. At CES we saw a breadth of support for 4K with required hardware and software components rapidly coming into place to support a viable ecosystem for Ultra HD creation, delivery and viewing. The immersive nature of the 4K Ultra HD viewing experience holds broad appeal and the industry is poised to make even the most compelling devices affordable to consumers. But the bottom line for Elemental is that even if 4K doesn’t happen, all the investments that our customers make in our solution would be completely reusable for other applications. This is the power of our software-based architecture. Change happens, and we have the flexibility to adjust. Just the same, we believe 4K is one of multiple consumer trends that will emerge over the next five years.

CES 2014 Qualcomm Booth

5. Is the pace of change in the industry coming to a steady state?

No. For all the reasons noted above, the video industry continues to rapidly evolve to fulfill the promise of ubiquitous content available anytime, anywhere, and on any device. Video processing will continue to play an increasingly vital role as multiscreen video becomes a standard service offering for pay TV operators, content programmers and broadcasters. At Elemental, we believe the future of video relies on software capable of scaling on powerful general purpose processors. It allows for the flexibility and future-proofing to make multiscreen video a reality for all content.

We learned a lot this week, especially during our tour with a friend from the media. After eight miles of walking and 12 months of innovation, we may have sore feet but we hold tremendous optimism about the coming year in video.


About Elemental


Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006, Elemental is headquartered in Portland, Oregon.


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