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Video Processing Perspectives

Elemental Blog

Elemental Blog

Submitted by Mark on January 5, 2016

With every new year comes fresh promise and new resolutions. As we welcome 2016, Elemental is committed to delivering unmatched video quality with 4K UHD resolutions. Last year was marked by a number of 4K UHD milestones, with the launch of the first commercial 4K services including Globosat and Tata Sky. In 2016, our video processing software will deliver new 4K content and services to millions of recently acquired 4K screens. As UHD technologies and formats continue to evolve and coalesce, our software-defined video solutions will further enable broadcasters to offer the best UHD experience possible to end-viewers. Elemental solutions will also leverage Moore’s law to deliver high frame rate video for live action sports content and high dynamic range video for a greatly enhanced viewing experience. With the market for virtual reality set to grow in 2016, Elemental is committed to delivering the high resolutions required to make VR a truly mind-blowing experience. No matter what the content, delivery network, or screen, we promise that this year’s video resolutions will be bigger and better than ever.

Submitted by Lisa on December 17, 2015

Today, Elemental presents a twist on the traditional holiday greeting. As is our custom, we express our best wishes for this season through video – our medium of choice for storytelling. We hope all viewers appreciate our story.

In the spirit of the season, we invite you to enjoy this video and follow with the creation of a holiday poem of your own. When you dive into this fun-filled activity, a new take on the traditional Mad Lib, here are some helpful hints: nouns are persons, places, or things; adverbs ending in “ly are effective;” video codecs include HEVC and H.264; video resolutions such as 4K, HD or SD will work and exclamations can be anything from gadzooks! to cowabunga!

Happy holidays to all and to all a good new year. Best wishes from Elemental to you and yours. Thank you, gracias, merci, danke, obrigado, ありがとう, dziekuje, sukria, 谢谢, tack, dank je!

Submitted by Alicia on November 16, 2015

Live production company JupiterReturn strives to create innovative and compelling content and has successfully streamed more than 1000 live events during its decade of experience, ranging from sporting events to music festivals to New York Fashion Week (NYFW). NYFW is one of four major fashion shows in the world alongside events in Paris, London and Milan and generates millions for the local economy.

In 2015, the NYFW organizers and designers continued to expand their reach beyond the physical audience of buyers, press, and invited guests, with a new mobile app and video platform custom-tailored to the specific needs of the event.

Rather than utilizing an off-the-shelf option, they enlisted the help of JupiterReturn to help create a digital workflow to efficiently live stream and deliver all digital assets for the eight-day event – covering over 75 runway shows at multiple venues across Manhattan – all while maintaining a 24x7 live YouTube feed.

An event with zero downtime requires a flawless live video experience. JupiterReturn leveraged an in-house custom content delivery platform using software-defined video solutions from Elemental. Elemental Live provided real-time video processing for both its streaming platform and YouTube channel, creating a multiscreen experience for international fans on any device, at any reasonable level of connectivity. The flexibility of Elemental software allowed JupiterReturn to condense its infrastructure into an incredibly efficient multi-functional platform.

“The general quality of Elemental products has been above and beyond,” says Victor Borachuk, owner, director, and executive producer of JupiterReturn. “Working with the people behind the scenes at Elemental has been as instrumental to making this a success.”

Borachuk and his team will count NYFW among their efforts to push the industry forward, whether they are working with 4K, HEVC, or with the cloud. JupiterReturn recently integrated AWS and Elemental Cloud to support a 24-hour live stream for charity that featured standup comedy shows across six international cities. With Elemental, Borachuk is committed to staying on the cutting edge of industry trends and sourcing advanced technology solutions for future customers. To learn more about how JupiterReturn uses Elemental solutions, watch this video case study.

This week at Streaming Media West, Victor Borachuk of JupiterReturn will participate in a panel discussion alongside Aslam Khader, Chief Product Officer for Elemental, Corey Smith, Senior Service Engineering Manager at Xbox Live, and David Adams, CFO at EverSport Media. The session takes place on Wednesday, November 18 from 10:30 to 11:15 a.m. at the Hyatt Huntington Beach. Panelists will provide insights as to how they have launched live-to-VOD services without infrastructure overhauls, by applying software-defined video. Learn more about the session here.

Elemental will also showcase a range of video processing solutions that address next-generation video complexity at Streaming Media West. Visit Elemental at booth 206.


About Elemental


Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006, Elemental is headquartered in Portland, Oregon.


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