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Elemental Blog

Submitted by Lisa on August 27, 2014

We always look forward to IBC with great anticipation – the myriad events, face to face interaction and cutting edge technology demonstrations all make our time in Amsterdam exciting and dynamic. Another point of excitement has been designing our stand (which grows larger each year!) and putting forward the solutions we plan to showcase on our patch of real estate at the RAI.

You can find Elemental this year at IBC in Hall 4, Stand 4.B75 where attendees can expect to see live linear encoding in the cloud, live and file-based 4K HEVC streaming, time-shifted TV services with just-in-time packaging, and virtual video processing and management deployments.

We will also have a hands-on demonstration where redundancy and seamless encoder failover will be shown – with literal cord cutting! We’ll say no more at the moment, but you won’t want to miss this opportunity to wield scissors to interrupt a live network connection.

Our presence at IBC will extend well beyond our stand with industry partners sourcing 4K content directly from Elemental for a variety of technology demonstrations. Keep an eye out for Ultra HD content captured by Elemental, including sports, ballet, views from hot air balloons, boats, bridges and more across the show floor sporting our brandmark.

Kick off day two at IBC with a beautiful run or walk through Amsterdam in the first annual 4K 4Charity fun run. Join Elemental, co-founding sponsor Ericsson, and supporting sponsors AJA, deltatre, Dolby Laboratories, DTS, Microsoft and White Oaks on Saturday, 13 September at 7h30 and help us celebrate 2014 as a year of 4K achievements. Learn more at

Please schedule a meeting with an Elemental representative during your time at IBC. If you can’t make it to Amsterdam this year, but still want to receive news from the show floor and beyond, sign up for email updates from Elemental and make sure to follow us on Twitter. We look forward to seeing you (and hopefully running with you!) in Amsterdam.

Submitted by Alicia on August 25, 2014

Elemental and co-founding sponsor Ericsson have teamed up to host the first annual 4K 4Charity Fun Run. Taking place on Saturday, September 13, 2014 in Amsterdam, the 4K 4Charity run is open to all IBC attendees. This event celebrates 2014 as a year of major Ultra HD achievements while also raising money for a great cause, Oxfam International. We’re excited for this inaugural event and encourage everyone at the show to participate. Here are four ways you can be a part of 4K 4Charity 2014:

  1. SPRINT OR SAUNTER – Whether you want to run, jog or walk, 4K 4Charity is meant to be fun for everyone. All levels of runners and walkers can enjoy the beautiful course through Amstel Park and along the Amstel River. The flat 4km (2.49-mile) loop is convenient to the RAI Convention Centre and easily accessible to IBC attendees.
  2. SUPPORT – 4K 4Charity has partnered with some incredible organizations that we encourage you to support. Proceeds from the run will be given to Oxfam International, which works to change the world by mobilizing the power of people against poverty. If you’re not able to join the race, consider making a donation to Oxfam or to ONE, a campaign and advocacy organization committed to the fight against extreme poverty and preventable disease.
  3. SHARE – If you’re not attending IBC or can’t make it on race day, it doesn’t mean you can’t spread the word and encourage others to participate! Whether it’s a quick email or tweet, you can easily share this event with your contacts. If you’ve already signed up for the race, keep in mind that running or walking with friends is always more fun, so please encourage colleagues and other IBC attendees to sign up or donate.
  4. SPECTATE – Spectators are invited to come watch and cheer at any point along the course. Join the fun and help congratulate participants at the finish line, which will include a small celebration of light snacks and beverages.

For more information about how to participate, please visit the 4K 4Charity registration page.

Submitted by Mark on July 30, 2014

The BBC head of broadcast and connected systems Phil Layton describes in his recent blog post how his R&D team successfully delivered a 4K UHD TV broadcast of the World Cup over an IP network using Elemental Live encoding. Installed at its Centre House facilities in West London and running on a Linux server, Elemental Live software was used to process incoming live 4K video sources from Rio de Janeiro into HEVC for 4kp60 UHD streaming profiles. The encoder’s remaining processing capacity was used for creating representation streams in HD. You can read the entire blog post here.


About Elemental


Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006, Elemental is headquartered in Portland, Oregon.


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