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Elemental Blog

Submitted by Alicia on February 9, 2015

You don’t have to be an accomplished athlete to know that any form of exercise during your time at the NAB Show will make your day less stressful.

Refresh your mind and body during the show at the 4K 4Charity Fun Run on Tuesday, April 14, in Las Vegas, Nevada. This first-of-its-kind event in the U.S. commemorates 4K Ultra HD-related achievements across the industry. Running fees are being waived in lieu of donations to global and local charities.

  • 7:30 a.m. Tuesday, April 14
  • 4K (2.49 miles) through dunes, around a lake and within view of surrounding mountains
  • Proceeds benefit Heifer International and The Shade Tree
  • Free bus transportation from major NAB hotels to the run with pickups at 6:45 a.m. Buses will return runners to the hotels or the LVCC
  • Free coffee Participant swag bag featuring gifts from 4K 4Charity Fun Run sponsors

Escape the confines of your hotel casino and recharge your batteries with some fresh air and a short run in Las Vegas’ Sunset Park and nature preserve. Amp it up with a challenge to your colleagues – and the free espresso shots that will be available before and after the run. Get a chance at photography and fame, wherever you place! Feel good about giving to those in need.

Thanks to NAB for its fantastic support of this event and to the 4K 4Charity Fun Run sponsors for their generosity and industry leadership. Without their support – and YOURS – this event would not be possible:

You got this. A 4K run is 2.49 miles long – that’s half the distance of the entire strip and a fraction of the walking you probably do daily in the 3.2 million square feet of the LVCC during NAB. In other words, by the time Tuesday rolls around you’ll already be fully trained and ready to run.

Take a run or a walk on the wild side at the 4K 4Charity Fun Run and join us to celebrate the advancements in 4K over the past year and those yet to come!

Submitted by Alicia on February 1, 2015

As one of the leading integrated consumer media entertainment groups in Malaysia and Southeast Asia, Astro focuses on providing its customers with a variety of pay TV, radio and digital media content. Headquartered in Kuala Lumpur, Astro’s substantial customer base of 4.2 million reaches more than 60% of Malaysian viewers. Astro offers more than 180 broadcast TV channels, including 48 HD channels, delivered via Direct-To-Home satellite TV, IPTV and OTT platforms.

Astro is regarded as an innovator and pioneer when it comes to pay TV services. It was the first to launch an HD broadcast in Malaysia in 2009 and offered the first non-subscription based satellite TV, with 25 television and 20 radio channels. In 2012, the company introduced its OTT service, Astro on the Go, which currently provides VOD content and live linear programming. In an effort to continuously expand its service to include relevant and popular content, Astro partnered with Elemental to help build a reliable workflow for its multiscreen services.

In order to keep up with industry trends and consumer demands, without depleting funds, Astro decided to take a software-based approach and incorporate the cloud into its video delivery workflow. Astro implemented Elemental video processing solutions in the cloud to power its Astro on the Go workflow, which consists of more than 6,000 hours of VOD content and 34 live linear channels. Elemental Cloud securely manages Astro’s high-volume video content with scale and elasticity, allowing customers to watch both live and VOD content instantly.

Both Astro and Elemental embrace innovation as a core value. Astro prides itself on creatively bringing its customers premium content, while Elemental is focused on providing creative solutions for pay TV operators. This partnership was a natural fit to expand Astro’s multiscreen offerings and deliver customers the best possible viewing experience.

To learn more about optimizing video processing infrastructure with the cloud, please download our white paper.

Submitted by Alicia on January 12, 2015

On the day of the inaugural College Football Championship featuring the Pac-12 Oregon Ducks, Pac-12 Networks announced that Duck-fan-filled Elemental is supporting the live streaming for its TV Everywhere application and YouTube International subscription service. Software-defined solutions from Elemental allow Pac-12 Networks to “win the day” on a daily basis, managing hundreds of events, minimizing costs and delivering live simulcast streaming to Marcus Mariota-crazed fans around the world.

Pac-12 Networks makes a conscious effort to provide content to fans across all media platforms. The network offers 7 linear television channels (1 national, 6 regional), the Pac-12 Now TV Everywhere app and the YouTube International platform which streams live video to fans in 34 counties outside of the U.S. In addition, displays coverage and highlights surrounding all collegiate sports within the conference. Pac-12 Networks maintains integration with its traditional broadcast systems and the enhanced digital platform manages all assets and offers the agility to meet consumer demands.

During his presentation at Streaming Media West, Mark Kramer, Head of Digital Technology for Pac-12 Networks, described how the organization is focused on building towards the future: “There are things that we don’t know about today, that consumers will expect tomorrow.” He emphasized that by making sound technology decisions, like choosing Elemental, and creating a deeply integrated platform, Pac-12 can connect fans around the world with desired content, offer high-quality video and provide a spectacular viewing experience on an ongoing basis.

Known as the Conference of Champions, the Pac-12 demonstrates great success both on and off the field. The University of Oregon represented the Pac-12 Conference at the Rose Bowl on New Years’ Day, which captivated 28.1 million viewers - the largest audience for such an event in cable television history! The University of Oregon and Elemental have many things in common: both are Oregon-based, share a beautiful green logo and are vying to become undisputed champions in their respective fields. So tonight, when the Ducks take on Ohio State, Elemental will cheer them on as they try to capture their first national title! GO DUCKS!


About Elemental


Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006, Elemental is headquartered in Portland, Oregon.


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