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Video Processing Perspectives

Elemental Blog

Elemental Blog

Submitted by Mark on July 30, 2014

The BBC head of broadcast and connected systems Phil Layton describes in his recent blog post how his R&D team successfully delivered a 4K UHD TV broadcast of the World Cup over an IP network using Elemental Live encoding. Installed at its Centre House facilities in West London and running on a Linux server, Elemental Live software was used to process incoming live 4K video sources from Rio de Janeiro into HEVC for 4kp60 UHD streaming profiles. The encoder’s remaining processing capacity was used for creating representation streams in HD. You can read the entire blog post here.

Submitted by Lisa on July 10, 2014

Five years ago, Elemental hosted the very first Broadercasting event, gathering together professionals who play a role in the Oregon video technology industry. This local event was inspired by the desire to learn from each other and gain a better perspective on the full scope of the video ecosystem in the region. Since that first get-together in 2010, Broadercasting has grown into a “can’t miss” event for video technology professionals in the Pacific Northwest.

Co-hosted by Rentrak, Arris and the Portland Timbers, the evening includes complimentary appetizers and refreshments, a tour of Providence Park, live local music, and an opportunity to meet players from the Portland Timbers and Portland Thorns soccer teams. We hope you’ll join us at the end of the month for an evening of networking, fun and entertainment. Meanwhile, enjoy a peek at last year’s event in this short video.

Event Details
When: Wednesday, July 30, 5:30 - 8:00 pm
Where: The KeyBank Club at Providence Park, 1844 SW Morrison Street, Portland, OR
Who: You! (Video engineers, broadcasters and other like-minded video professionals)
Cost: Free! Includes entry, entertainment and refreshments
RSVP Deadline: July 24

Submitted by Lisa on June 12, 2014

As the World Cup kicks off, fans are seeking the best way to watch the most popular football tournament in the world. More than half of the projected audience for the World Cup is expected to tune in online. Over the next four weeks, Elemental will support the delivery of 64 games taking place across Brazil in a variety of broadcast workflows. Content captured from multiple cameras in 12 different venues will engage viewers with game play, replays and highlights, while three popular matches – including the final – will be delivered live in Ultra HD.


EVS is among the Elemental partners working to deliver World Cup content. The EVS platform provides an end-to-end second-screen solution for live streaming feeds, multi-angle content and VOD assets to sports fans worldwide. During the World Cup, EVS will perform more than 3,900 hours of video processing (61.25 hours per game) to deliver premium live and catch-up coverage to viewers. EVS selected Elemental Cloud to provide encoding elasticity with the ability to reliably deliver high-quality, high-resolution live content across multiple streaming protocols. During live matches, each incoming feed will be transcoded by Elemental Cloud to generate a bouquet of 10 different bitrates for delivery to regional broadcasters globally via CDN.

Ultra HD

In collaboration with Broadcom and Globosat, Elemental is also supporting the delivery of World Cup matches in Ultra HD to sports fans throughout South America. Globosat provides multichannel cable and satellite TV services in the region and plans a special live broadcast of the final three World Cup matches in Ultra HD using Elemental HEVC encoding at 60 frames per second paired with Broadcom real-time decoding in 10-bit color. Globally, leading sports programmers and broadcasters, including the BBC, plan to take advantage of Sony-sourced 4K feeds to mount Ultra HD trials of the final tournament matches. These collaborative and cutting-edge technology efforts are sure to offer an interactive and immersive experience for viewers over the next four weeks.

The Power of Software

In preparing World Cup content for distribution, broadcasters are recognizing the benefits of employing software-defined video solutions. With solutions from Elemental, video processing can be virtualized or run in the cloud to accommodate an event with global reach and high viewership demands. In addition, the software-based approach taken by Elemental means migration to the new HEVC standard is accomplished through a simple upgrade, allowing broadcasters to realize 4K milestones that pave the way for the transition to Ultra HD TV and improved multiscreen viewing experiences. The flexible nature of a software-defined architecture enables the delivery of premium World Cup video content to multiscreen devices that would not otherwise be available to broadcast viewers. As the planet unites to watch the World Cup, Elemental is proud to be part of the process that brings viewers coverage of the event from all angles, on all platforms.


About Elemental


Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006, Elemental is headquartered in Portland, Oregon.


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