Elemental Blog

Video Processing Perspectives

Elemental Blog

Elemental Blog

Submitted by Alyssa on April 12, 2016

The 4K 4Charity Fun Run isn’t your average trade show event. In fact, 4K 4Charity offers a welcome escape from the rigorous trade show routine by providing an opportunity to experience the NAB Show in a whole new way.

In addition to the personal benefits that come with exercise and networking, your participation will also impact local charity, The Shade Tree, and global relief organization, Mercy Corps. All proceeds from 4K 4Charity registration fees will be donated directly to these beneficiaries.

With less than a week left to register, get a feel for the event and enjoy highlights from the 4K 4Charity Fun Run at the 2015 NAB Show in this video. Don’t just take my word for it - see what past 4K 4Charity participants from Elemental had to say about their experience at last year’s event!

"I had an amazing experience at last year's 4K 4Charity Fun Run at NAB.  Helping local and international charities, getting some much-needed exercise and watching an amazing sunrise over the Las Vegas desert made it the most memorable NAB ever!” - Jesse R.

"If you are looking to rejuvenate in the middle of the trade show grind, the 4K 4Charity Fun Run is a great way to gain a new perspective on your industry colleagues while raising money for a great cause." - Keith W.

The 4K 4Charity Fun Run is amazing! Its a very positive experience, and whether running or walking, everyone has a smile on their face. The run is a nice excuse to get out and do something different at a trade show for a change.” - Tom G.

“What I love most about 4K 4Charity is that it injects a dose of health into NAB week, which is full of long days, rich dinners and usually an alcoholic beverage or two. Having a scheduled activity that involves exercise is revitalizing and enhances the overall trade show experience.” - Eli B.

"Amidst the marathon that is NAB Show, the 4K 4Charity is an incredible event that miraculously manages to energize and unite our industry like nothing else!" - Paula T.

Register for the 4K 4Charity Fun Run before time runs out, and do something good for yourself and for those in need. Whether you run or walk, donate or volunteer, you’ll be glad you participated in the 4K 4Charity Fun Run at the 2016 NAB Show. Register today! 

Submitted by Alicia on April 4, 2016

The 2016 NAB Show is shaping up to be exciting. Where else can you hear about the creation of television programs like Fox’s Empire and ABC’s Fresh off the Boat, get an inside look behind-the-scenes at box office hits including Star Wars and Deadpool, and hear from Olympic gold medalist and 10-time boxing world champion, Oscar De La Hoya?

In addition to celebrities and entertainment experts, find inspiration, groundbreaking attractions and speaking sessions beyond the show floor. At the LVCC, you can discover innovation and cutting-edge technologies enabling virtual reality and high dynamic range video, aerial robotics and drones, and connected media and IP advancements that enrich the consumer viewing experience.

Anticipation is building and Elemental is excited to demonstrate technology advancements that are changing the media experience. Beyond the Elemental booth, there are four great speaking sessions planned, so if you geek out on video encoding, take this opportunity to hear from CEO Sam Blackman – most likely wearing signature Elemental green pants – in these keynote presentations:

Our resident video delivery expert, Lionel Bringuier, will give two presentations in technology partner booths, so if you like hands-on product demonstrations – and charming French accents – check out these opportunities:

  • The EMC Isilon Alliance Partner Customer Showcase features a presentation about changing habits around content viewing on Monday, April 18 and Tuesday, April 19 from 1:30 - 2:00pm in booth SL9605.
  • The Scality Theater Presentation features a discussion about next-generation content delivery and how Elemental Delta video delivery combined with Scality RING storage enables enriched consumer experiences. Monday, April 18 from 4:00 - 4:30pm and Tuesday, April 19 from 3:00 - 3:30pm in booth SL10605.

Join us in booth SU2724. We invite you to schedule a meeting with an Elemental representative during your time at NAB. If you can’t make it to Las Vegas this year, check out NAB Show Live to watch live streaming of select conference sessions and interviews with leading industry experts. Or keep an eye on the Elemental Twitter stream to keep up with news and happenings from the show floor and beyond. We look forward to seeing you (and perhaps running with you) in Vegas!

Submitted by Heidi on April 3, 2016

As Director of Broadcast Engineering for the Los Angeles Dodgers, Tom Darin’s job is to harness the power of professional sports and technology to make going to a baseball game at Dodger Stadium an immersive experience. Think replays on the big screen, stats on your smartphone, and easily accessible highlights during the seventh inning stretch.

Part of Tom’s job is archiving all the baseball entertainment shown on “Dodger Vision,” as the stadium video boards, LEDs, and sound system are fondly called. For this, he turned to Elemental, which records all Dodger Vision live-to-archive feeds.

Tom chose Elemental video processing solutions because he wanted to ensure that his engineering team was able to do their job easily and reliably.

He was specifically looking for a solution that gave him the ability to record in a tapeless format, required minimal hardware, and offered versatility. With Elemental, he was especially pleased by the easy-to-use interface, a super powerful system that was able to transcode and handle all the data needed to capture the ball game experience, and the ease of programming.

The Dodgers use Elemental encoders to output both ProRes and MP4 formats. With ProRes, Tom’s team can save a pristine recorded copy of each feed to store or edit. These are used to create highlight videos that fans at future games can watch on Dodger Vision before play starts. The live-to-MP4 capability lets them distribute recorded content quickly in an easily viewable format to any Dodger employee that may need it.

Today marks opening day for the Major League Baseball 2016 season. Learn how the Dodgers use Elemental video processing to provide next-generation entertainment for all 81 home games in this customer snapshot.


About Elemental


Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006, Elemental is headquartered in Portland, Oregon.


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