Elemental Blog

Video Processing Perspectives

Elemental Blog

Elemental Blog

Submitted by Heidi on March 17, 2016

Viocorp, a Sydney, Australia-based enterprise video platform company with more than 200 customers globally, takes success seriously. The 50-person firm, which focuses on enterprise video with live production services, has had a 100 percent success rate broadcasting live streamed events for customers over the last five years. These events have ranged from casual executive addresses to an employee base over lunch, to complex multi-day, multi-venue conferences with live streaming coverage for keynotes and accompanying presentations.

Steve Jones, Head of Live and Production at Viocorp, acknowledges the accelerating demand for live streaming capabilities, and the expectation of on-demand access to content for viewing after an event. This demand, together with the proliferation of multiscreen devices and the increasing use of video as an enterprise best practice for business communications, proved that the company needed a new kind of solution – a cloud-based solution – to ensure that Viocorp could deliver on events and grow its business. “Our challenge was to increase our scalability both in the number of live productions we were managing simultaneously and to increase our reach globally,” says Jones. “That’s what first drew us to cloud-based video processing.”

For its recent work supporting AWS re:Invent, the world’s largest cloud computing user conference, Viocorp’s workflow incorporated Elemental Cloud, which runs on an AWS infrastructure. Elemental Cloud provided resiliency at every stage of the video delivery workflow, ensuring the company’s ability to maintain its success rate. “What attracted us to Elemental Cloud,” says Jones, “was the ease of spinning up a deployment in a different region. Since then, we have saved time because we don’t have to keep physical servers up to date. Using Elemental Cloud is as easy as going to a web page, selecting a dropdown box and hitting start.”

Learn more about Viocorp’s highly resilient and dynamically scalable workflow for AWS re:Invent in this case study and customer snapshot.

Submitted by Alicia on February 9, 2016

4K video remains at the forefront of industry innovation. Yet, as with any new technology, there is a process to fully realizing its potential so customers can experience it as it was envisioned. 4K video is in a period of refinement, where companies across the video ecosystem have the opportunity to optimize the viewing experience for customers.

Because of 4K video’s higher resolution, physically larger viewing space, and higher frame rates, consumers are more likely to perceive visual defects in playback. Service providers and content owners alike share a vested interest in demanding a higher quality experience from 4K content to maintain a competitive edge and to ensure an appropriate return on 4K capital investment.

4K content preparation and delivery requires highly capable video processing and measurement platforms to provide the most seamless experience for viewers. Operators must understand optimal encoder settings and recognize the unique settings that each network configuration requires for encoding, packaging, and delivery. This is key to mitigating and preventing pitfalls.

Elemental and IneoQuest have identified five common pitfalls of 4K video quality impairments, their symptoms and root causes, and best practices to mitigate or eliminate these issues. To learn more, download this solution brief or watch this archived webcast.

Submitted by Heidi on February 4, 2016

Today, consumers have widespread access to streaming video services with content choices coming online in ever greater quantities and at vastly improved quality. Given this dynamic, it is increasingly important for video providers to manage the security of OTT offerings throughout the video delivery chain.

In this webcast, moderator Keith Wymbs, CMO, Elemental, leads a roundtable discussion with Steve Christian, SVP Marketing, Verimatrix and Lionel Bringuier, Director of Product Management, Elemental, about digital rights management (DRM) solutions in light of browser diversity and security silos, content protection using forensic watermarking technologies, and the use of common encryption as MPEG-DASH adoption accelerates.

The panel also touches on how trends such as software-based video processing and the cloud are enabling solutions that protect content end-to-end, the accompanying capability for analytics that measure quality of service, consumption of online media, and the role of server-side ad insertion as a means for content monetization.

Watch the on-demand replay of the webcast, Secure Content for Connected Video Experiences, to learn more about how IPTV, pay TV operators and greenfield OTT players alike can simplify video infrastructure maintenance and operational requirements while offering connected video experiences with end-to-end content protection.

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Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006, Elemental is headquartered in Portland, Oregon.

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