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Video Processing Perspectives

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Elemental Blog

Submitted by Alicia on February 1, 2015

As one of the leading integrated consumer media entertainment groups in Malaysia and Southeast Asia, Astro focuses on providing its customers with a variety of pay TV, radio and digital media content. Headquartered in Kuala Lumpur, Astro’s substantial customer base of 4.2 million reaches more than 60% of Malaysian viewers. Astro offers more than 180 broadcast TV channels, including 48 HD channels, delivered via Direct-To-Home satellite TV, IPTV and OTT platforms.

Astro is regarded as an innovator and pioneer when it comes to pay TV services. It was the first to launch an HD broadcast in Malaysia in 2009 and offered the first non-subscription based satellite TV, with 25 television and 20 radio channels. In 2012, the company introduced its OTT service, Astro on the Go, which currently provides VOD content and live linear programming. In an effort to continuously expand its service to include relevant and popular content, Astro partnered with Elemental to help build a reliable workflow for its multiscreen services.

In order to keep up with industry trends and consumer demands, without depleting funds, Astro decided to take a software-based approach and incorporate the cloud into its video delivery workflow. Astro implemented Elemental video processing solutions in the cloud to power its Astro on the Go workflow, which consists of more than 6,000 hours of VOD content and 34 live linear channels. Elemental Cloud securely manages Astro’s high-volume video content with scale and elasticity, allowing customers to watch both live and VOD content instantly.

Both Astro and Elemental embrace innovation as a core value. Astro prides itself on creatively bringing its customers premium content, while Elemental is focused on providing creative solutions for pay TV operators. This partnership was a natural fit to expand Astro’s multiscreen offerings and deliver customers the best possible viewing experience.

To learn more about optimizing video processing infrastructure with the cloud, please download our white paper.

Submitted by Alicia on January 12, 2015

On the day of the inaugural College Football Championship featuring the Pac-12 Oregon Ducks, Pac-12 Networks announced that Duck-fan-filled Elemental is supporting the live streaming for its TV Everywhere application and YouTube International subscription service. Software-defined solutions from Elemental allow Pac-12 Networks to “win the day” on a daily basis, managing hundreds of events, minimizing costs and delivering live simulcast streaming to Marcus Mariota-crazed fans around the world.

Pac-12 Networks makes a conscious effort to provide content to fans across all media platforms. The network offers 7 linear television channels (1 national, 6 regional), the Pac-12 Now TV Everywhere app and the YouTube International platform which streams live video to fans in 34 counties outside of the U.S. In addition, displays coverage and highlights surrounding all collegiate sports within the conference. Pac-12 Networks maintains integration with its traditional broadcast systems and the enhanced digital platform manages all assets and offers the agility to meet consumer demands.

During his presentation at Streaming Media West, Mark Kramer, Head of Digital Technology for Pac-12 Networks, described how the organization is focused on building towards the future: “There are things that we don’t know about today, that consumers will expect tomorrow.” He emphasized that by making sound technology decisions, like choosing Elemental, and creating a deeply integrated platform, Pac-12 can connect fans around the world with desired content, offer high-quality video and provide a spectacular viewing experience on an ongoing basis.

Known as the Conference of Champions, the Pac-12 demonstrates great success both on and off the field. The University of Oregon represented the Pac-12 Conference at the Rose Bowl on New Years’ Day, which captivated 28.1 million viewers - the largest audience for such an event in cable television history! The University of Oregon and Elemental have many things in common: both are Oregon-based, share a beautiful green logo and are vying to become undisputed champions in their respective fields. So tonight, when the Ducks take on Ohio State, Elemental will cheer them on as they try to capture their first national title! GO DUCKS!

Submitted by Sam on December 21, 2014

With our series D funding announcement today, industry watchers may ask: why is now the right time for Elemental to accept strategic investment from key customers? As with any financing round, the timing and the deal need to be right. But fundamentally, it boils down to a shared belief that we can all evolve faster if we’re strategically aligned around a core goal of transforming the media landscape. In many ways, 2015 will mark an inflection point for the video industry as content creators and aggregators deliver ever-more innovative multiscreen services. Furthermore, as the number of video-capable IP devices heads to 15 billion according to Ericsson, next-generation software-defined video infrastructure is required to support gigascale video distribution.

Elemental is disrupting the video infrastructure market. In our quest to perfect the media experience, we aim to lead the industry towards new approaches to video delivery with software-defined video solutions. Software-defined video (SDV) is a framework, an architecture, and a platform all in one, and it’s becoming the de facto standard for media companies looking to keep pace with the rate of change and emerging opportunities in our industry. To date, software-defined video solutions from Elemental have been adopted by more than 600 customers in more than 55 countries, and we are continuing to gain momentum.

Telstra and Sky recognize that partnering with innovators is a key to long-term success, and we recognize that we have an enormous amount to learn from these dominant business franchises. With an industry inflection point upon us, this alignment among market leaders will speed the transition to software-defined video architectures. For Telstra, Elemental’s video solutions are fundamental to its next-generation network strategy, which it is rapidly evolving to software, virtualization and cloud-based workflows. As our shared news today indicates, Telstra will use Elemental products across its large portfolio of media properties. For Sky, Elemental solutions support its current multiscreen OTT Sky Go properties, and as SDV architectures continue to mature, we believe there will be additional opportunities to collaborate in the future.

For Elemental, the investment aligns us strategically with two of the most innovative and powerful operators in their respective regions. Together, Telstra, Sky and Elemental can further the progress towards a shared vision of software-defined video solutions that are highly scalable, flexible and upgradable and which lower the barriers to bringing content to any device.


About Elemental


Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006, Elemental is headquartered in Portland, Oregon.


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