Jim O'Neill of Fierce IPTV reports on Elemental's win with Columbus Communications in the Caribbean, the second in the region for Elemental, which last year was chosen by Avail-TVN to power a multiscreen deployment with Avail-TVN for Cable & Wireless subsidiary LIME in Jamaica and Barbados.
George Winslow reports that in an important example of international expansion, the Caribbean cable operator will use technology from Elemental to offer live TV and on-demand multiscreen services for video delivery to IP-connected devices.
With the explosion of video on the Internet, and a similar explosion in the number of video capable devices in the world, content providers and Internet service providers have a problem: how to serve video to all those different formats. How do you solve that problem? One way, is to tap the hardware and software of Portland-based Elemental Technologies.
Peter White notes that Elemental seems to have a real edge in video encoding, in that it has harnessed the parallel compute power of Nvidia GPUs - built from the ground up to do this type of mathematical job, working on multiple processes in parallel.
Advanced Television reports on the Series C funding announcement, noting that since Elemental’s super fast transcoding solution came to market in 2010, big customers wins like Comcast, ESPN, HBO and Eurosport has ecouraged the company to expand internationally with offices opened in London and Hong Kong.
Ryan Lawler of TechCrunch reports that Elemental will use its Series C round of funding to extend beyond its home market in the U.S. and attempt to tap into worldwide adoption of online video.
Mike Rogoway of The Oregonian announces that Elemental is "building a war chest" after its latest round of funding and goes on to point out that several other Portland technology companies have attracted venture backing in the past year.
John Cook at GeekWire writes that while Elemental may not have been necessarily looking for more funding, it's not too surprising that venture capitalists hovered around the company, since it is "nearly tripling revenues and operating in the super hot arena of mobile video processing."
Erik Siemers of the Portland Business Journal highlights Elemental's Series C funding, noting that Norwest Venture Partners approached the company unsolicited.
Dean Takahashi of VentureBeat covers the Elemental Series C funding announcement, writing that in addition to Norwest Venture Partners, who led the round, existing investors General Catalyst, Voyager Capital, and Steamboat Ventures all participated.
Jim O'Neill of FierceIPTV reports that the involvement of Norwest Venture Partners--which has backed other high tech companies like Rackspace, Polycom, Omneon and others--was significant in part because Elemental wasn't actively seeking funding.
Jeff Baumgartner of Light Reading Cable notes that Elemental's already made some international progress, with about 30 percent of revenues coming from outside the U.S. It recently opened a Hong Kong office to go after the Asia/Pacific region and will use its funding to grow aggressively internationally.
Tim Siglin of Streaming Media announces that the terms of Elemental's most recent investment were favorable and will allow Elemental to grow beyond its current market and product base. He also hints at another product launch coming in late May 2012.
Stacey Higginbotham of GigaOM reports that while its newsworthy that Elemental has raised $13 million to expand internationally, the really cool story behind this company is that it is selling its GPU-transcoding servers to everyone from ESPN.com and HBO Go to Comcast.
Curt Woodward of Xconomy points out that it is clear that the future is tied to delivering video over the Internet--the kind of delivery that Elemental’s products help to supercharge.
Bambi Francisco Roizen of VatorNews writes that the 2012 Olympics will be held this July in London, and apparently, the event will not only showcase the world's most skilled athletes, but the power and diversity of Internet delivery of content over television. Elemental is helping to provide the infrastructure for this video delivery.
George Winslow of Broadcasting & Cable reports that Elemental's new funding comes after two years of rapid growth and the announcement of a number of major deals both for solutions to help with TV Everywhere initiatives and in the sports arena.
Will Richmond of VideoNuze announces that Elemental's use of GPUs lead to several key competitive advantages: higher quality video, higher density of processing (which saves on rack space, power and HVAC), new, cutting edge codecs based on Linux, and a user-friendly interface.
Todd Spangler of Multichannel News announces Elemental's Series C funding round and the appointment of Kevin O'Hara, former president and c-founder of Level 3 Communications, as chairman of the board.
Fred Dawson of ScreenPlays writes that the Summer Olympics will signal that the broadband TV era has arrived as successor to traditional TV. He highlights Elemental, noting that leading international broadcasters “will use Elemental products to power their IP video delivery initiatives” for the 2012 Olympic Games.
