Greetings from Los Angeles, where the inaugural west coast DAM show kicked of yesterday at the Hilton Universal. This is the first time Elemental has participated in a conference like this. Now, why would we exhibit at a niche event more related to storage than encoding? Actually, this is an extremely interesting event for Elemental. Here’s why.

Digital asset management (DAM), in a sentence, is the capture, management and enabling of rich content. Rich content comprises video types, still imagery and compound documents, such as PowerPoint. Video types are now the largest segment of rich content under management today.

A major component of DAM is how a user processes video assets for distribution to multiple devices, and manages and tracks these assets no matter where they may end up.

Createasphere, started as HD Expo in 2001, is the organization that puts on the DAM shows (there will also be one in New York in September). The Createasphere team has done a great job and attendance has surpassed expectations. I think this is indicative of the growing need to manage digital assets, including the distribution and management of video content. This is where Elemental fits into what I refer to as the video supply chain.