live streaming | Elemental Technologies

Elemental Comes to Atlanta to Play

Submitted by Lisa on June 7, 2011 - 10:54

This week, Elemental is attending and exhibiting at the College Sports Video Summit (CSVS) in Atlanta, Georgia. Sponsored by the Sports Video Group, CSVS is all about building the business of college sports video and it's where schools and universities learn how to increase the value of their college sports content. As SVG notes, more college sports content is being produced and distributed than ever before – and most schools have only just scratched the surface.

Georgia Tech and South Carolina pileup

It was not so long ago that a college sports fan settled for watching a national game-of-the-week on television or tuned in to listen to a favorite team play on local radio. But with the proliferation of “pads, pods and tabs”, typical supporters don’t need to settle for these limited options any longer. College fans increasingly expect and demand expanded coverage of their school’s sporting events online and on mobile devices. Delivering video, both live and on-demand, is now a priority in the world of college sports and prominent networks and programmers turn to Elemental to make this happen in a high-quality and cost-effective manner.

Elemental 2010: Top 5 Greatest Hits

Submitted by Lisa on December 23, 2010 - 11:46

We’ve had many significant developments at Elemental in this transformative year including numerous customer wins, a Series B funding round and strong additions to our executive team. But what achievements truly stand out as highlights in 2010?

Q: How was live encoding revolutionized in 2010?

A: Elemental launched its GPU-accelerated Elemental Live encoder at NAB 2010 and promptly took home a Mario Award from TV Technology Magazine. The Mario recognizes significant technical breakthroughs predicted to profoundly impact the future of audio and video technology. Just seven months later, Elemental Live is widely deployed in content production workflows to create multi-formatted video.

Q: How did Elemental up the ante for live streaming 3D?

A: Elemental partnered with Microsoft and NVIDIA at IBC 2010 to achieve the first live Smooth Streaming 3D broadcast in full HD. The demonstration featured a real-world 3D workflow in which Elemental Live performed the heavy-duty encoding required to stream live 3D adaptive bit rate video at up to 1080p over the Internet to the Elemental and Microsoft booths on the trade show floor.

Snopening Day Brightens Black Friday

Submitted by Eli on November 25, 2010 - 22:04

Baseball season may still be four months away as snow blankets Progressive Field in Cleveland, but that isn’t keeping people away from the ballpark. In fact, it’s bringing them in. The Indians’ Snow Days, a month-long “gigantic winter fun event,” kicks off today at the venue in downtown Cleveland.

Snow Days

Although baseball stadiums historically go quiet during the winter, save for the Winter Classic, Progressive Field is bringing the noise. The organization’s goal is to make Snow Days a marquee destination featuring wintery food, fun and activities, including:

Streaming Live from London in Flawless HD

Submitted by Lisa on November 4, 2010 - 03:33

A team of leading-edge content providers and video companies are working together this week to stream a spectacular live concert over the Internet in full 1080p HD. The concert features Grammy Award-winning artist Imogen Heap, who plans to mount a one-of-a-kind performance that blends film, orchestra and fan participation with a traditional rock and pop set backed by a full band.

Imogen Heap

Partners Elemental, Akamai, Microsoft, iStreamPlanet and Rebild Productions will present a live web broadcast of the British singer-songwriter’s largest ever UK headline show from Royal Albert Hall in London on Friday, November 5, 2010 at 7pm GMT. The web broadcast is the first concert to stream live in 1080p HD over the Akamai HD Network using Microsoft IIS Smooth Streaming. The performance is available for viewing worldwide free of charge at http://www.resounde.com.